Press release distribution · Marketing
Put your company announcement in front of the desks that cover your trade.
Your factory has added a production line, but the buyers who need that capacity have not heard about it. A press release gives a relevant desk the facts to consider for publication. It needs a reason for readers outside your company to care.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Press release distribution turns a company announcement into a factual release and sends it to relevant news desks and trade publications. GullySales assesses the news, prepares approved copy and regional versions where needed, approaches named contacts, and records editorial coverage separately from paid placement and automatic republication.
Sending a brochure to hundreds of newsroom addresses does not create that reason. We start with what happened and why it matters to the publication's readers, then decide which desks should receive it.
This service covers a defined announcement, from the news assessment to the coverage record. Ongoing public relations and corporate communications is separate work; paid online placement belongs under digital PR.
Who it is for
This is written for you if these sound familiar.
- Manufacturers announcing a plant opening, added capacity, or a reportable export order
- Companies announcing a distribution tie-up or funding round
- Hospitals and clinics introducing a department, equipment, or senior appointment
- Developers with a project launch relevant to property or local publications
- Trusts and non-profit organisations with documented programme results that matter locally
Not for
It is not the right fit if.
- Routine company updates with no clear relevance outside your office; a website article is the better choice
- Owners who require guaranteed editorial coverage in a particular publication
- Announcements awaiting internal clearance, permission to name another party, or review by your own compliance adviser
The problem
Does this sound like your business?
Common situations this work addresses.
“We emailed everyone and heard nothing”
A general newsroom address is not a substitute for a relevant contact. We identify desks and reporters covering your sector, with a reason for approaching each.
“The report shows pickups, not readers”
Automatic republication is different from an editor choosing the story. The coverage record separates these, rather than presenting every copied page as independent interest.
“Our announcement sounds like a brochure”
Claims about quality leave a desk without a story. The opening needs the event, its date and location, and a supported fact that explains its relevance.
“The reporter called the wrong person”
A switchboard cannot answer a question about a new production line. The release needs a named contact who is available and authorised to respond.
Choose the right scope
Start with the work your business needs.
Manufacturing and trade announcements
A new line or distribution agreement needs facts a trade reader can assess. We build the release around the confirmed change, with technical details checked by your team and any permission to name another company cleared before sending.
Local and regional announcements
A hospital department opening or a trust's programme result needs a local reason to matter. The scope centres on relevant editions and language versions, supported by an approved photograph and an available spokesperson.
Funding and company milestones
A funding announcement or senior appointment needs agreement on what is public. We prepare the release around cleared facts and quotes, then approach the relevant business or sector desks.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
News assessment
A recommendation on whether the announcement merits a release and which readers it concerns. You see the proposed angle before drafting begins, including any facts still needed to support it.
Approved release copy
A headline, city dateline, factual opening, supporting detail, spokesperson quote, and company background paragraph. You check the draft against your records and approve its release status before distribution.
Spokesperson and approval record
The quote goes to the named speaker for approval. The record identifies the final approver, the media contact, and a backup, so a reporter's question reaches someone authorised to answer.
Regional language versions
Where agreed, the release is written in the language of the target desk, such as Kannada or Marathi. Your nominated reviewer checks technical terms and names before the version is sent.
Distribution contact list
A list of relevant sector desks, local editions, and trade publications, with wire or syndication options identified separately. You review the targets and any paid distribution cost before authorising sending.
Press asset pack
Approved photographs with captions, a logo file, and a supporting factsheet. You check names and image permissions; missing or unsuitable photographs are flagged before the pack reaches a desk.
Website release page
The approved announcement is published on your website before external distribution, subject to the agreed release timing. You check the live text and enquiry contact; website access and publishing responsibility are agreed beforehand.
Coverage and response record
A file showing what appeared, where, and when, with editorial coverage distinguished from paid placement and syndication. Traceable enquiries sit alongside the coverage, with unanswered reporter requests flagged for your contact.
How the result is measured
- Editorial coverage by named outlet, separate from paid placement and syndication
- Visits to the release page, separate from enquiries
- Reporter questions and requests for further information
- Buyer enquiries traceable to the announcement
- Qualified opportunities accepted by your sales team
- Completed orders linked to those opportunities, where your records support attribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Marketing and sales together
Your sales team receives the enquiry with the announcement attached.
A buyer asking about new capacity should reach sales, not remain in a media inbox. The handover records the enquiry source, the buyer's request, and the responsible salesperson; reporter questions stay with the spokesperson. Baseline enquiry sources and conversion are recorded before work starts, and later opportunities or orders are attributed only where your records support the link.
Decisions to make before the work starts
Evidence and clearance
You supply accurate records and permission to publish names, figures, and photographs. Unresolved approvals hold distribution; GullySales does not replace your legal or compliance review.
Languages and production
The number of announcements and language versions affects scope. Translation review, missing photographs, and website publishing access are agreed before work starts; a new shoot is separate production work.
Distribution boundaries
Editorial pitching does not buy publication. Wire charges and paid placements need approval, while ongoing press relationships, wider corporate communications, and paid digital PR are scoped separately.
How it works
How the press release distribution work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Announcement selection
You share the event details and supporting records. We recommend the news angle and intended readers, or explain why the announcement should remain on your own channels.
- 2
Fact and quote approval
The draft goes to your nominated approver, with missing evidence marked. Your spokesperson approves the quote, and your own adviser clears sensitive or regulated claims before the copy is released.
- 3
Distribution authorisation
You approve the target list, language versions, assets, and release timing. Any wire service or paid placement is identified separately, with its cost agreed before booking.
- 4
Desk outreach
We send the approved release with a relevant covering note and follow up once. Questions return to the agreed spokesperson; changes to approved facts require your clearance.
- 5
Coverage and enquiry handover
We record publication links and traceable responses. Media questions go to your spokesperson, while buyer enquiries go to the person responsible for sales, with the announcement context attached.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you guarantee coverage in a particular newspaper?
Is a wire service enough, or do we need direct outreach?
Will press release links improve our Google rankings?
What if we are listed or work in a regulated sector?
What happens if no publication carries the release?
How do we agree the fee and scope?
By industry
Press release distribution, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Public relations for a small firm: what is newsworthy and what is notA sorting guide for small firms deciding what to send to journalists: a plant, a hire, a named customer outcome, a local view, and the things editors bin.
- How to write a press release that a local editor will printA press release for a district or city editor: the headline, a first paragraph with the news, a named person, a photograph, and habits that kill it.
- How to get quoted in the press as an expert in your fieldJournalists on deadline quote the person who replies fast with a short, usable answer. Get a reply template, a profile layout and a slow timeline.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.