Press release distribution · Marketing
A pickup report of two hundred sites is not two hundred people reading about you.
Public relations and corporate communications is the wider page about what your company says and to whom. Digital PR covers the paid online placements. This page covers one job: the announcement itself, written and sent.
In one paragraph
Press release distribution writes a company announcement in the format a newsroom accepts and sends it to the desks that cover your trade. GullySales tests whether the news is news, writes and translates the release, sends it to named desks rather than a bulk list, and records what actually ran.
Most releases are never printed, and the reason is almost always the same. The announcement is about the company rather than about anything that happened, so the desk editor reads two lines and moves on.
There is a test for this. Take your company name out of the headline and read it again. If nothing is left that a reader in your town would care about, the release is a blog post and should stay one.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We sent it to four hundred addresses and nothing happened”
A bought list of general newsroom addresses goes to a shared inbox nobody reads. One release to the reporter who covers your sector beats the whole list, and that reporter has a name.
“The agency showed us a report of two hundred pickups”
Those are syndication sites republishing the same text automatically. It is one release copied, not two hundred editors deciding, and a reader never sees any of it.
“The release reads like a brochure”
Desks throw out anything that opens with how proud the management is. What survives is the fact, the date, the place and the number, in the first paragraph.
“Nobody could reach us after it ran”
A reporter following up calls the number in the release, at odd hours, and gets a switchboard. The named contact has to be a person who answers and is allowed to speak.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
The news test
We go through what your business has done and coming up, and say plainly which items are worth a release and which are not. Most quarters produce one.
The release, written to desk format
Headline, dateline, the fact in the first paragraph, the detail below it, a quote that says something, and a boilerplate paragraph about the company that stays the same every time.
Quote and approval
The spokesperson's quote is drafted and signed off before sending, and we agree who inside your company may speak to a reporter who calls back.
Regional language versions
A Kannada or Marathi desk wants the release in its own language, written rather than run through a translator. English sent to a regional daily is usually rewritten badly or dropped.
A list split in two
Named desks and reporters who cover your sector on one side, wire and syndication services on the other. You see which is which before anything is sent.
Photograph and asset pack
A print-resolution photograph with a caption, a logo file and a factsheet. Print desks drop stories they cannot illustrate, and a phone snap of a ribbon does not print.
A tracked landing page
One page on your website used only in the release, with its own contact number. Visits and calls to it are the only honest measure of what the announcement did.
Coverage record
What ran, where, on what date, and whether it was editorial or paid, kept in one file so the next release goes to the desks that used the last one.
How the result is measured
- Named desks that carried the release, listed by outlet
- Editorial coverage against paid placement
- Visits to the release landing page
- Calls and enquiries to the release contact
- Days from the event to the release going out
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Manufacturers opening a plant, adding a line or landing an export order worth reporting
- Hospitals and clinics announcing a new department, equipment or a senior appointment
- Builders and developers launching a project, where the trade press covers launches anyway
- Companies raising money, signing a distribution tie-up or being certified for something buyers ask about
- Trusts and non-profit organisations whose programme results are genuinely local news
Not for
It is not the right fit if.
- A business with nothing this quarter that a desk would call news, where a release only burns the contact you will need later
- Owners who will judge the work by an appearance in one particular national daily, because no editor's decision is for sale
- Anyone expecting enquiries next week, since a release works on credibility over months and cannot be traced like an advertisement
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the press release distribution work runs
- 1
Find the news
We sit with what is happening in the business over the next quarter and pick the one or two things a desk would run. Timing matters as much as substance.
- 2
Write and get it approved
A draft goes to you with the quote marked for sign-off. Legal or promoter approval happens here, not after a reporter has already called.
- 3
Build the list
Sector desks, local editions, trade publications and, where it is worth it, a syndication service. We tell you what each one is likely to do.
- 4
Send and follow up
Sent at a time a desk is working, with a short personal note to the reporters who matter, and one follow-up. After that we stop, because a third call costs you the contact.
- 5
Record and report
Coverage is collected and the landing page numbers go into the monthly report, alongside anything traceable to the release contact.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you guarantee our release will be published?
What counts as news for a small company?
Does a press release help our search rankings?
Should we pay for a distribution service or send it ourselves?
How will we know it worked?
How is this charged?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Press release distribution, written for your industry.
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