WhatsApp Business API setup and integration · Marketing
Get the WhatsApp Business API approved and every chat into your CRM with an owner.
Most owners arrive here when the ordinary WhatsApp Business app has run out. Three people share one phone, and chats vanish when one of them leaves. The API fixes that, but the setup has more rules than a vendor demo shows.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
The WhatsApp Business API is Meta's version of WhatsApp for teams: several people on one number, approved templates, automation and a link to your CRM. GullySales runs the setup, from Meta verification and the choice of provider to template approval, opt-in records, the CRM connection and the handover to your staff.
For example, a skin clinic in Jayanagar with four people on one phone would move that number to the API and answer from a shared inbox. Each chat would open a CRM record with a name against it. What the clinic sends once this works is planned in our WhatsApp marketing and automation service.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Meta rejected our business verification twice”
The legal name on the GST certificate does not match the website or the Meta Business account. Nobody knows which document to send next.
“Our templates keep getting rejected or reclassed as marketing”
A payment reminder written like an offer is billed at the marketing rate, and an appointment reminder with a vague variable is refused.
“The provider set up a chatbot that customers cannot escape”
A buyer types a real question, gets the menu again, and messages a competitor. Nobody on the team is told the chat needed a person.
“The provider's inbox and our CRM never talk”
A lead that came in on WhatsApp sits in one screen with no owner. The follow-up date lives in another screen nobody opens.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Meta business verification
Your Meta Business account set up or cleaned, documents matched to your legal name, and a display name that passes review.
Provider shortlist and choice
Two or three Business Solution Providers compared on inbox, CRM connector, per-message markup and support. The reason for the pick is written down.
Template set
Utility, marketing and authentication templates written for your real messages, filed in the right category and taken through approval.
Opt-in records
Consent taken on forms, at the counter or in the first chat, stored with date and source. Stopping messages takes one reply.
CRM connection
Every chat creates or updates a CRM record with source, owner and next step, including chats from Click to WhatsApp ads.
Handover rules
A short welcome flow for the common questions, then a named person in working hours and a holding reply after them.
How the result is measured
- Median reply time on WhatsApp chats in working hours
- Chats with a CRM record, source and owner
- Template approval and quality rating
- Chats handed from automation to a person, and how fast
- Enquiries and orders traced to WhatsApp
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Clinics, coaching centres and showrooms where several people answer one WhatsApp number
- You send reminders, order updates or payment links to hundreds of customers a week
- Your Click to WhatsApp ads bring chats that nobody records against the ad
- You are leaving the ordinary app and cannot lose the number customers already have saved
Not for
It is not the right fit if.
- One person answers every chat and the app on a single phone is enough
- You want to message bought lists or people who never agreed to hear from you
- Nobody will take over the chats that the automation cannot answer
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the WhatsApp Business API setup and integration work runs
- 1
Audit the current WhatsApp use
Who answers today, how many chats arrive a week, what goes out in bulk, and where chats get lost.
- 2
Verify and choose the provider
Meta verification starts first because it can be slow. Providers are compared against your list of needs in the meantime.
- 3
Write and approve templates
Drafted with your team and revised until approved. Each template is tied to the moment it is sent.
- 4
Connect, test and go live
The CRM link and handover rules are tested on real enquiries first. Then the number moves and your staff learn the inbox.
- 5
Report every month
Reply time, template ratings and chats that reached a person, set against the baseline from the audit.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What is the difference between the WhatsApp Business app and the API?
Can we keep our existing WhatsApp number?
Which WhatsApp Business API provider should we choose?
Do we need a WhatsApp chatbot?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
WhatsApp Business API setup and integration, written for your industry.
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