NGOs
LL Trust
A trust competing for donors looked like every other trust.
LL Trust is a non-profit that looked like every other organisation competing for the same donors, with no identity to set it apart. GullySales researched those organisations, designed the logo and branding, and built the colour palette and templates the trust now uses across its channels.
The problem they brought us
Where things stood.
The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
Its initiatives were not widely known either, which is a hard place to start from when awareness is what brings donors in.
What we did about it
The work, in the order it happened.
- 1
Comparable organisations reviewed
Market research and competitor analysis of the organisations asking the same donors for money.
- 2
Logo and branding
A logo designed and a brand built around what the trust actually does, so it stands out among organisations that largely look alike.
- 3
A palette that carries the values
Design concepts, templates and a colour palette, so a post looks like the trust before anyone reads the words.
- 4
Reviewed with the trust
Concepts taken back to the trust and reworked on their feedback before anything was finalised.
Where it landed
The outcome.
No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.
What was delivered
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
How we work
The audit comes first, and it is free.
A 90-minute call about how enquiries arrive, how fast they are answered, and where orders are lost between the two. You get a written, scored report, ranked by what to fix first.
We do not publish a price. We scope the work in the audit and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.