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GullySales

Auto parts and accessories dealers · Content marketing

Explain a tyre sidewall better than anyone else in your market has.

Content for a parts dealer is the handful of explanations customers need before they spend: how to read a tyre size, what a model needs at each service, how to check a part is genuine. GullySales writes them once in plain language, and shapes them so your counter can send them on WhatsApp.

A newsstand under a striped awning: three tiers of folded publications racked spine on, one title on the top tier turned to face the street, and a crate of rolled copies at the foot of the stand

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • Nobody has explained the sidewall to them

    The numbers, the load index and the week of manufacture are all on the tyre, and the buyer has been told to just trust the shop.

  • Each model has a service list the owner never sees

    Filters, pads, belts and their intervals, written out per model, turn an oil change into three parts sold honestly.

  • The counter needs something it can send in one tap

    Written well, these become the saved replies your staff use twenty times a week, not pages that sit on a website.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A tyre size and sidewall guide

    How to read the size, what the load and speed markings mean, when the manufacturing week matters and how to tell a worn tyre from a usable one.

    Result: The buyer stops depending on a guess and buys correctly.

  2. Service part lists for the models you sell most

    A page per model family listing the parts due at each service interval, the brands you stock for each and rough fitting times.

    Result: One enquiry becomes a proper order.

  3. A guide to checking whether a part is genuine

    The brand verification codes and holograms, what an authorised bill should show, and what a price that is too low usually means.

    Result: Your honesty becomes the reason people come back.

  4. A catalogue page for garages to keep

    A printable and shareable list of the ranges, brands and delivery slots you offer trade customers, with the ordering number on it.

    Result: Your number stays on the workshop noticeboard.

  5. Every guide turned into a saved WhatsApp reply

    Each explainer cut down to a short message with a link, loaded into the counter phone as a quick reply for the questions asked daily.

    Result: The counter answers in seconds with something useful.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for auto parts and accessories dealers

  1. 1

    Assess

    We look at how garage and customer enquiries arrive, how fast they are answered, how visible you are for your brands and tyre sizes, and which accounts are slipping.

  2. 2

    Fix the parts reply

    A WhatsApp parts desk with quick replies and a clear owner for every enquiry during counter hours.

  3. 3

    Show what you stock

    A complete Maps profile, pages by tyre size and model, and proof of genuine, authorised stock.

  4. 4

    Grow the accounts

    Garage visits, fleet proposals and seasonal campaigns for tyres and accessories.

  5. 5

    Keep them buying

    An account register with monthly reviews, credit tracking and a call when a regular garage buys less.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Will explaining this much cost us margin?
The opposite happens. Customers who understand what they are buying argue less about price and come back for the next part.
Who writes it if nobody at the shop has time?
We do, from a call with whoever knows the stock best. You correct the technical detail, which takes far less time than writing it.
How do we compete with online parts and accessory sellers?
On things online cannot do well: same-day availability, fitting, warranty handling and a person to call when something goes wrong. We make those visible in your listing and give your counter staff a clear way to explain them.
Can we advertise tyre brands we sell?
Yes, as an authorised or stocking dealer, though some tyre companies have rules for dealer signage and advertising. We check the brand's guidelines with you before using their logos or offers.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit