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GullySales

Auto parts and accessories dealers · Search engine optimisation

Be found for the tyre size and the model, not for auto spare parts.

SEO for a parts and accessories dealer decides whether a driver searching a tyre size or a mechanic hunting a part finds your counter. GullySales builds pages by model, size and brand, writes the plain answer on genuine against aftermarket parts, and gets the site loading fast enough for someone standing beside a car.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • The search is a size or a model, never a category

    185/65 R15, or brake pads for a Swift. A page repeating the phrase auto spare parts matches neither of them.

  • Genuine against aftermarket is its own search

    Owners look it up before they argue with their mechanic, and nobody in your market has written that page honestly.

  • The visit happens on a phone, standing in a service bay

    A page that takes six seconds to load has already lost to the shop whose number was easier to find.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each tyre size you keep in stock

    Pages for the sizes that move, naming the brands you hold in each, the cars that use them and whether alignment and balancing come with the fitting.

    Result: A driver searching a size finds a shop that has it.

  2. Parts pages built around the models your area drives

    One page per popular model family listing the service parts you keep, with the brands stocked and a note on what is available the same day.

    Result: The mechanic's model-led search reaches your counter.

  3. The genuine, aftermarket and spurious explainer

    A straight page on the difference, what each costs, where an aftermarket brand is the sensible choice and how to spot a fake, written without running any brand down.

    Result: A suspicious buyer trusts you before he walks in.

  4. Brand pages for the ranges you are authorised to sell

    A page for each tyre, battery and parts brand you stock, with your dealer status stated and the range and sizes you actually hold.

    Result: Brand searches in your area end at your shop.

  5. A phone-first site with the number always visible

    Fast pages, a call button and a WhatsApp button that stay on screen while scrolling, and a form nobody has to fill in to ask about a part.

    Result: The enquiry takes one tap.

  6. A monthly report by page and enquiry

    Which size and model pages bring visits, calls and WhatsApp messages, reported each month against the baseline taken before the work started.

    Result: You know which sizes deserve the next page.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for auto parts and accessories dealers

  1. 1

    Assess

    We look at how garage and customer enquiries arrive, how fast they are answered, how visible you are for your brands and tyre sizes, and which accounts are slipping.

  2. 2

    Fix the parts reply

    A WhatsApp parts desk with quick replies and a clear owner for every enquiry during counter hours.

  3. 3

    Show what you stock

    A complete Maps profile, pages by tyre size and model, and proof of genuine, authorised stock.

  4. 4

    Grow the accounts

    Garage visits, fleet proposals and seasonal campaigns for tyres and accessories.

  5. 5

    Keep them buying

    An account register with monthly reviews, credit tracking and a call when a regular garage buys less.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we put our whole catalogue online?
Not at once. Start with fast movers and the models your area drives. Thousands of thin part-number pages get ignored by search engines and by buyers.
Does search bring garage business or only retail?
Mostly retail, plus mechanics hunting something hard to find. Counter trade still comes from visits and WhatsApp, so search is for the driver and the odd part.
How do we compete with online parts and accessory sellers?
On things online cannot do well: same-day availability, fitting, warranty handling and a person to call when something goes wrong. We make those visible in your listing and give your counter staff a clear way to explain them.
Can we advertise tyre brands we sell?
Yes, as an authorised or stocking dealer, though some tyre companies have rules for dealer signage and advertising. We check the brand's guidelines with you before using their logos or offers.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit