Auto parts and accessories dealers · Email marketing
Send the fleet manager a statement his accounts team can act on.
Email is the smaller channel in this trade and it matters for one group: fleets, transporters and company accounts that need statements, GST invoices and written rates. GullySales builds that list from your own billing records, writes the monthly statement mail, and leaves retail customers where they belong, on WhatsApp.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Also for auto parts and accessories dealers
- SEO for auto parts and accessories dealers
- PPC ads for auto parts and accessories dealers
- Lead generation for auto parts and accessories dealers
- Digital marketing for auto parts and accessories dealers
- Reputation management for auto parts and accessories dealers
- Local SEO for auto parts and accessories dealers
- Branding and identity for auto parts and accessories dealers
- Social media marketing for auto parts and accessories dealers
Sales and marketing for auto parts and accessories dealers, the overview.
For auto parts and accessories dealers
Where it usually goes wrong, and what we would do.
“Mechanics do not open email, accounts departments do”
A cab operator's office wants the statement, the invoice copies and the rate list in writing, and will chase you for them.
“The statement is the cheapest sales call you make”
It lands on a desk every month with your name on it, and one line at the bottom about tyre stock costs nothing to add.
“Your billing software already holds the list”
Every fleet and company account you have invoiced this year is in there, with a contact and a purchase history nobody has looked at.
What we do
What we deliver for auto parts and accessories dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A fleet and company list pulled from your billing
Accounts with contact names, vehicles run, last purchase and credit position, taken from your invoices rather than bought from anyone.
Result: You can see the accounts worth a monthly mail.
A monthly statement mail with one offer under it
Outstanding, invoices for the month and a short note on stock that suits their fleet, sent on the same date each month.
Result: Payment conversations and selling happen in one mail.
A reorder note based on the last purchase
A mail to fleet accounts when a set of tyres or batteries is due by their own usage, with the rate and the fitting slot offered.
Result: The order comes to you before the operator shops around.
A rate circular for wholesale buyers
A periodic circular of ranges and rates for the buyers you supply on trade terms, sent to named contacts rather than posted anywhere public.
Result: Trade buyers have your rates on file.
A list kept clean and permitted
Consent recorded, an unsubscribe in every mail, bounces cleared and contacts updated when a fleet changes its accounts person.
Result: The mail reaches the desk instead of the spam folder.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these auto parts and accessories dealers.
- Multi-brand spare parts dealers serving garages
- Authorised parts distributors for a vehicle manufacturer
- Two-wheeler spare parts shops
- Tyre dealers and tyre showrooms for major brands
- Tyre, alignment and wheel care centres
- Car accessories and fitment shops
- Commercial vehicle parts and tyre suppliers
- Battery, lubricant and filter dealers
- Online-first auto parts sellers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for auto parts and accessories dealers
- 1
Assess
We look at how garage and customer enquiries arrive, how fast they are answered, how visible you are for your brands and tyre sizes, and which accounts are slipping.
- 2
Fix the parts reply
A WhatsApp parts desk with quick replies and a clear owner for every enquiry during counter hours.
- 3
Show what you stock
A complete Maps profile, pages by tyre size and model, and proof of genuine, authorised stock.
- 4
Grow the accounts
Garage visits, fleet proposals and seasonal campaigns for tyres and accessories.
- 5
Keep them buying
An account register with monthly reviews, credit tracking and a call when a regular garage buys less.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is email worth it for a retail-heavy shop?
Can we buy a list of transporters in our district?
How do we compete with online parts and accessory sellers?
Can we advertise tyre brands we sell?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
More for auto parts and accessories dealers
Everything else we would do for you.
- SEO for auto parts and accessories dealers
- PPC ads for auto parts and accessories dealers
- Lead generation for auto parts and accessories dealers
- Digital marketing for auto parts and accessories dealers
- Reputation management for auto parts and accessories dealers
- Local SEO for auto parts and accessories dealers
- Branding and identity for auto parts and accessories dealers
- Social media marketing for auto parts and accessories dealers
- Content marketing for auto parts and accessories dealers
Or start from the overview: sales and marketing for auto parts and accessories dealers.