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Tyre dealers · CRM

Keep a record of the vehicle, not just the invoice.

A CRM for a tyre dealer is a record of owners and vehicles, with the tyres fitted and the date, so the shop knows who to call and when. GullySales sets up the record in a sheet or a CRM and teaches the counter to fill it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Tyre dealers: show a real physical business scene illustrating Stock by size, brand and pattern. Count each size, brand, pattern and load rating with its rack location and reorder level, so the counter answers from the screen rather than a walk to the rack.

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for tyre dealers

Sales and marketing for tyre dealers, the overview.

Last updated 18 Oct 2026.

For tyre dealers

Where it usually goes wrong, and what we would do.

  • “The invoice is the wrong record”

    An invoice lists the money. It does not list the vehicle number, the tyre size, the brand or when the next check falls due. The shop that wants to call a customer must search a pile of paper.

  • “The vehicle number is the key”

    Owners change phones; vehicles keep their numbers. A record keyed on the registration lets the shop find the history when an owner calls about tyres fitted last season and cannot remember the brand.

  • “Consent must be asked at the counter”

    A reminder message to someone who never agreed is unwelcome and may break the platform's rules. A tick box on the job card, filled while the owner waits, solves this with five seconds of effort.

  • “Fleet records need their own view”

    A fleet has a list of vehicles, each with its own tyre age and next change. A sheet with one row per owner cannot hold this. A fleet view with one row per vehicle can.

What we do

What we deliver for tyre dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Customer and vehicle sheet

    A simple record of owner, phone, vehicle number, tyre size, brand fitted, date and consent to message.

    Result: You can look up any vehicle by number.

  2. Job card with the fields filled

    A printed or digital job card that carries the same fields, so the counter fills the record at the time of fitting.

    Result: No data entry is left for the end of the day.

  3. Fleet vehicle view

    One row per vehicle for each fleet, with tyre positions, ages and the next planned change.

    Result: A fleet manager can be shown which trucks need tyres next.

  4. Due-list report

    A list of vehicles whose alignment, rotation or replacement is due, drawn from the record.

    Result: The shop starts the day with names to call.

  5. Counter training note

    A short guide for the staff on what to record, why, and how to ask for consent politely.

    Result: Every counter hand fills the record the same way.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these tyre dealers.

  • Multi-brand passenger car tyre shops
  • Two-wheeler tyre and puncture shops
  • Truck and bus tyre dealers
  • Authorised brand tyre showrooms
  • Tyre retreading shops
  • Tyre and alignment centres that offer balancing and wheel care
  • Fleet tyre suppliers who serve transport companies
  • Tractor and farm tyre dealers

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid CRM software?
Not at the start. A well-kept sheet with consistent fields is better than software nobody opens. Move to a CRM when the record is complete and the shop wants reminders sent from it.
Is it safe to store customers' phone numbers?
Store only what you need, keep access to staff who need it, and use numbers only for the purpose the owner agreed to. Take your own adviser's view on data rules that apply to your business.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for tyre dealers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for tyre dealers

Or start from the overview: sales and marketing for tyre dealers.

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