Tyre dealers · Lead generation
Fill the bay with owners who already know the size they need.
Lead generation for a tyre dealer means getting a named car owner, rider, driver or fleet manager to ask for a price, a slot or a quotation. GullySales works on the sources of those enquiries and on the record that shows which source sent which buyer.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For tyre dealers
Where it usually goes wrong, and what we would do.
“The best enquiry arrives with a size”
A buyer who types 185/65 R15 into a message is ready to buy. A buyer who only asks about tyres is comparing. Sorting these two at the first reply decides whether the counter staff spend the afternoon on buyers or on browsers.
“Three kinds of buyer, three different routes”
A rider walks in when a puncture strikes. A car owner searches by size and locality after a mechanic's warning. A transporter waits for a visit from someone who knows trucks. One lead plan for all three wastes effort on each.
“Garages see the worn tyre first”
A service centre lifts the car and notices the bald tread before the owner does. The garage that recommends your shop is a lead source, and without a record of who sent whom, nobody is thanked and the habit fades.
“Fleet leads sit on lists, not on search results”
A depot with a dozen trucks does not search for tyres on a phone. Transport companies, school bus contractors and delivery hubs are found by walking the industrial roads and writing names down, then calling with a reason.
What we do
What we deliver for tyre dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Size-and-vehicle enquiry form
A short form and a WhatsApp opening message that ask vehicle model, tyre size and whether the owner wants fitting today.
Result: Every enquiry arrives with the size attached, so the first reply is a price.
Lead source sheet
A register where each call, message and walk-in is tagged by source: search, garage, driver stand, fleet visit, pamphlet.
Result: You can read which source produced the bookings you counted.
Garage referral list
The service centres and mechanics near you, with a note of who recommended tyres and what was bought.
Result: A garage owner can be thanked by name for the buyers sent.
Fleet prospect list
Transporters, bus operators and delivery hubs within reach, with vehicle counts noted after the first visit.
Result: The next depot visit is chosen from a list, not from memory.
Counter reply script
Wording for the phone and the message that moves a size query toward a fitted quote and a booked slot.
Result: Each counter hand asks the same three questions.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these tyre dealers.
- Multi-brand passenger car tyre shops
- Two-wheeler tyre and puncture shops
- Truck and bus tyre dealers
- Authorised brand tyre showrooms
- Tyre retreading shops
- Tyre and alignment centres that offer balancing and wheel care
- Fleet tyre suppliers who serve transport companies
- Tractor and farm tyre dealers
How it works
How the lead generation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which lead source should a new tyre shop start with?
How do we know a lead was worth the effort?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for tyre dealers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for tyre dealers
Or start from the overview: sales and marketing for tyre dealers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.