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Tyre service centres · Digital marketing

Put the effort where a driver is already looking, in the order the sheet proves.

Digital marketing for a tyre service centre is the set of online channels that bring drivers to the shop: Maps, search, WhatsApp, social posts and paid promotion near the premises. GullySales sets them in an order that follows your own figures and drops what does not bring a set sold.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Tyre dealers: show a real physical business scene illustrating Stock by size, brand and pattern. Count each size, brand, pattern and load rating with its rack location and reorder level, so the counter answers from the screen rather than a walk to the rack.

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for tyre service centres

Sales and marketing for tyre service centres, the overview.

Last updated 18 Oct 2026.

For tyre service centres

Where it usually goes wrong, and what we would do.

  • “The channel that matters is the one answered”

    Advertising that sends a call to a phone that rings out pays for a competitor's sale. The order of work starts with answering calls and chats, then moves to reach.

  • “Paid promotion should stay near the bay”

    A driver does not cross the city to fit a tyre. A small spend aimed at the roads around the shop reaches people who can come, where a citywide spend reaches mostly people who will not.

  • “Online sellers set the price the buyer remembers”

    A buyer arrives with a lower online price. Digital work should explain the fitting package, the stock on the shelf and the shop's service, so that the comparison is fair.

  • “Fleet and garage buyers are not reached by the same channels”

    A transport manager and a service advisor respond to a visit, a rate card and a named contact. Spending the same budget on drivers searching on Maps will not reach them.

What we do

What we deliver for tyre service centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A review of what the shop already has

    The Maps profile, website, WhatsApp number and any social pages, checked against how callers actually find you.

    Result: You see which channels exist and which bring calls.

  2. A channel order for your shop

    A written plan that puts call handling and Maps first and adds search, social and paid promotion as your sheet supports them.

    Result: The plan states what is done first and why.

  3. Promotion aimed at the roads nearby

    Any paid promotion limited to the area drivers will travel for a fitting.

    Result: Spend reaches people who can reach the bay.

  4. A page and a message for the online-price comparison

    A fitting package page and a saved reply that set out what the price includes.

    Result: The counter has an answer to the online quote.

  5. A report against a baseline

    Calls, messages, walk-ins and sets sold by source, set against figures taken before the work began.

    Result: You can say which channel brought the last sets sold.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these tyre service centres.

  • Multi-brand tyre dealers with fitting bays
  • Authorised dealers for a tyre brand
  • Tyre shops specialising in two-wheelers
  • Commercial vehicle and truck tyre service centres
  • Mobile tyre fitting and puncture repair services
  • Tyre retreading and repair shops
  • Alignment and balancing specialists
  • Tyre franchise outlets

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What should a tyre shop spend on advertising?
We cannot name a sum. Begin with what the shop can reply to, and raise the spend only when your own sheet shows that the enquiries become sets sold.
Is digital marketing worth it for a small shop?
It is when the shop is easy to find, answers the phone and can tell the buyer what is in the price. Without those, more reach brings more missed calls.
Should we run everything at once?
No. Each channel added makes the figures harder to read. Starting with a few, in an order the sheet supports, shows what is working.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for tyre service centres

Everything else we would do for you.

Closest to this: strategy and research

Also for tyre service centres

Or start from the overview: sales and marketing for tyre service centres.

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