Car dealers · Digital marketing

Three businesses under one roof compete for the same monthly budget.

A dealership is a new car showroom, a used car yard and a workshop, and each has a different buyer. GullySales sets what the month's budget does for each, times the campaigns to launches and delivery dates, and puts every enquiry into one report.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of car dealers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for car dealers

Sales and marketing for car dealers, the overview.

Last updated 5 Oct 2026.

For car dealers

Where it usually goes wrong, and what we would do.

“Festival spending has to stop before the festival”
If a booking cannot be delivered on the auspicious day, advertising in that week buys disappointment. Work backwards from the stock in the yard and the registration queue.
“The workshop pays the bills and gets no marketing”
Service brings steady revenue and the customers who will upgrade, yet the budget goes to new car campaigns. A service camp campaign costs little and feeds the showroom.
“Co-op money comes with paperwork”
Part of the spend can be claimed back when the creative, the disclaimers and the proof file follow the brand's rules. Claims are refused over the fine print far more often than over the idea.
“Used cars need a plan and usually get leftovers”
That buyer is comparing organised platforms with inspection reports and return windows. Photographs, listings and an inspection summary do more here than any campaign.

What we do

What we deliver for car dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A quarter plan across all three businesses
What the new car, used car and service sides each get in money and attention, set out month by month.
Result: The workshop stops being an afterthought.
Campaigns timed to delivery, not to the festival
The stock position, the registration queue and the delivery dates read before a festival campaign is booked.
Result: You sell only what can be delivered on the date.
Co-op claims prepared alongside the campaign
Creative approvals, disclaimers, invoices and proof files gathered as the campaign runs, in the format your regional office requires.
Result: The claim gets paid rather than refused.
A used car plan of its own
Photograph standards, inspection summaries, price reviews and the portals worth listing on.
Result: Cars move out of the yard faster.
A service camp calendar
Camps and reminders timed to the monsoon, the festival and each model's service intervals, with the upgrade question attached.
Result: Service work fills the bays and feeds the showroom.
One report across every enquiry
New car, used car and service enquiries by source, with time to first call, test drives, bookings and deliveries, against the baseline.
Result: The whole dealership is read on one page.

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How the result is measured

Enquiries across channels
Cost per enquiry overall
Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where a dealer starts

A car dealer starts with every enquiry in one record and a named person who calls it back.

A single enquiry sheet: Record each lead from the manufacturer portal, walk-ins, calls and your own site, with model, source and the salesperson who owns it.
Call-back rule: Name who calls each new lead, and how soon, in your own showroom rules. Track the leads no one has touched.
Business Profile for each showroom: Correct the brands, models on display, test-drive booking link and workshop hours. Count calls and direction requests.
Used car listing: Photograph each used car properly and list it on your site and the portals with the same details. Record the enquiries by car.
Service-to-sales link: Ask the workshop to pass on owners nearing an exchange, with consent. Log the exchanges that result.
What to leave until later: Leave extra paid campaigns until leads are called and recorded. Spending more on leads nobody follows up only wastes the budget.

Who it is for

This is written for these car dealers.

Authorised new car dealerships for mass-market brands
Premium and luxury car dealerships
Electric vehicle dealers and experience centres
Multi-brand pre-owned car dealers
Manufacturer-certified used car outlets
Commercial vehicle and taxi fleet dealers
Dealer groups with several showrooms and workshops
Rural and semi-urban dealer outlets

Not for

It is not the right fit if.

Sales, used cars and the workshop each run their own numbers and no one reads them together.
You expect digital work to replace the manufacturer's campaign, when it adds the local showroom to that campaign.
The sales team keeps leads in personal phones and will not enter them, so any digital enquiry would drop out of sight.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Agree the one aim
We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.
2
Check what is ready
We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.
3
Write the idea and the message sheet
We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.
4
Brief every channel from the same sheet
Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.
5
Run on the shared calendar
Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.
6
Measure as one campaign
Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

How should the budget split across new, used and service?

Give each a fixed share for the quarter, then argue about the sizes with numbers instead of instinct. New cars will take the most. Service and used cars usually deserve more than they get, because both feed the showroom later.

What is the biggest waste in a dealership's marketing?

Spending in weeks when stock cannot be delivered. After that, paying for leads nobody calls back within the hour. Both show up in the first report, which is why the baseline is taken before anything is switched on.

The manufacturer already runs advertising. Why should we?

Manufacturer advertising brings a lead to the brand, and your own marketing decides whether it goes to your showroom, with your cars and workshop. Check what co-operative support your agreement allows, and record every lead's source so you can see who brings the visits.

How do we get the sales team to use one system?

Make it the only way a lead is credited, so incentives follow what is in the record. Keep it simple: model, source, status, next call. Review it with the team at a regular meeting and remove leads kept in personal phones.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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