Skip to content
GullySales
Tell us what you need

Car dealers · Outdoor advertising

Buy the road that reaches your gate, not the one that reaches the co-dealer.

Outdoor advertising for a dealership is bought site by site on the roads leading to your showroom and your workshop, against another dealership carrying the same brand board across town. GullySales checks the facing and the lighting before booking, builds artwork to the manufacturer's manual, and gives the panel a number the sales desk answers.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of car dealers at work in India

What outdoor advertising means

Outdoor advertising is the hoarding, billboard, bus shelter or digital screen on a road your buyers already use. GullySales picks the sites from where your customers actually come from, coordinates the booking with the media owner, and gives the campaign a traceable route so it is not judged on guesswork.

Also for car dealers

Sales and marketing for car dealers, the overview.

Last updated 5 Oct 2026.

For car dealers

Where it usually goes wrong, and what we would do.

  • “A buyer who has chosen the model is only choosing a showroom”

    The buyer has watched the reviews and settled on the variant. What is left is which gate they turn into, and the flyover they take to work every morning decides it. Every site on the list is judged against the other showroom's address.

  • “The manual takes longer than the mounting date allows”

    How the logo sits, which model image is current and where the dealership name may appear are set by the manufacturer, and regional approval takes days. Artwork goes for clearance before the flex is ordered, not while the printer waits.

  • “People drive further to buy than to service”

    The showroom catchment is wider than the workshop's, so a panel on the ring road can carry a model offer while the boards near the service bays carry a monsoon check-up. One road, two audiences, two messages.

  • “No hoarding ever appears in your lead source field”

    The dealer management system will not credit a structure on a pole. A campaign line that rings the tele-calling desk, plus a question added to the walk-in register, is what puts a booking against a site.

What we do

What we deliver for car dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Site list judged against the rival showroom

    Each panel assessed on whether it sits on the approach to your gate or to the other dealer of the same brand, with photographs taken from where a driver actually sits.

    Result: The money goes on roads that end at your door.

  2. Facing, lighting and cycle confirmed before the order

    Which carriageway the structure faces, whether the back-lighting comes on in the evening, and the mounting and removal dates written into the booking.

    Result: You know what you have bought before the invoice arrives.

  3. Artwork cleared against the manufacturer's identity manual

    The approved model image and brand treatment, the dealership name where the manual permits it, and the campaign number placed inside the safe area, sent for regional approval before printing.

    Result: The panel goes up without a call from the brand office.

  4. Separate sites for sales and for the workshop

    A model or exchange offer on the showroom approach, and a service camp or accessories message on the roads around the service bays.

    Result: Each structure talks to the person driving past it.

  5. Mounting proof and mid-cycle checks

    Dated photographs when the flex goes up and again during the cycle, with late, torn or unlit sites taken up with the media owner while it is still running.

    Result: Display days paid for are display days delivered.

  6. A number the tele-calling desk owns

    One line printed on the outdoor sites alone, answered by the desk, entered in the same lead sheet as portal enquiries, with the walk-in register asking the same question.

    Result: A booking can be traced to the site that started it.

How the result is measured

  • Sites booked
  • Proof of display received
  • Enquiries quoting the campaign route

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full outdoor advertising page

How it is bought, and approved

A dealership buys outdoor site by site, and the manufacturer and the civic body clear it first.

Manufacturer support for local advertising
Some brands share the cost of dealer advertising. Ask the area manager what is reimbursable and get artwork approved before booking, because claims on unapproved flex can be refused.
Which rival sits near the site
Ask the media owner which nearby panels belong to another dealer of your brand or to a rival make. A face looking at their showroom sends your reader to them.
Licence and landlord consent
Each structure needs the civic body's licence and the owner's consent for the building or land. Ask to see both. Rules differ by city and change.
Dusk visit for facing and lighting
Stand where a buyer drives at dusk. Check the panel is lit, faces traffic heading towards the showroom, and is not hidden by a tree or a flyover.
A separate small panel for the workshop
Service customers live near the workshop. Buy a smaller panel on that road with the service number, and keep the sales number off it.
Lead source in the dealer system
Print a number only the tele-callers answer, and add 'hoarding' as a lead source in the dealer management system. Branded search for your showroom name is a second read.

Who it is for

This is written for these car dealers.

  • Authorised new car dealerships for mass-market brands
  • Premium and luxury car dealerships
  • Electric vehicle dealers and experience centres
  • Multi-brand pre-owned car dealers
  • Manufacturer-certified used car outlets
  • Commercial vehicle and taxi fleet dealers
  • Dealer groups with several showrooms and workshops
  • Rural and semi-urban dealer outlets

Not for

It is not the right fit if.

  • You have not read the manufacturer's identity manual, and a panel made outside it may have to come down.
  • No one on the tele-calling desk owns the number on the panel, so calls from it would be lost among the rest.
  • You are choosing a site because it is cheap, not because it sits on the road your buyers drive to reach you.

How it works

How the outdoor advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Draw the catchment

    We agree the roads, junctions and neighbourhoods your buyer moves through. Owners first name a wider area than their buyers travel, and a clinic in Nagarbhavi does not need the whole of west Bengaluru.

  2. 2

    Survey what is available

    We work through the sites on offer inside that catchment and go and stand in front of the ones worth looking at, at the hour your buyer passes. A site that reads well at noon can be dark and hidden by a tree at seven.

  3. 3

    Compare and book

    Sites are compared on facing, visibility, illumination, paperwork and cycle length, then booked through the media owner or their agency at a negotiated rate. The booking is written down: site address, size, lit or unlit, start date and cycle.

  4. 4

    Print to specification

    Artwork is made to the exact panel size and delivered ahead of mounting day, with a proof you approve before printing.

  5. 5

    Monitor the cycle

    We collect mounting and mid-cycle photographs, and take up anything late, torn or unlit with the media owner while the cycle is still running.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the panel show the car or the offer?
The model, large, with one line of offer and the showroom name. A driver gets about three seconds, and five variants with their EMI figures are read by nobody. The finance detail belongs on the page behind the code.
Is a digital screen at the mall better than a hoarding?
Ask two questions before deciding: how long the loop is and how many advertisers are in it. A ten-second slot in a two-minute loop shows once in twelve, so the number of appearances is smaller than the screen suggests. A mall reaches families with time to talk, while the approach road reaches the man who passes it twice a day.
Do we need the manufacturer's permission before we put up a hoarding?
Check your dealer agreement. Logos, model images and taglines are usually covered by the brand's identity manual, so send artwork to the area or marketing manager before printing. The site, the licence and the landlord's consent remain yours to arrange.
What happens to the panel when the model or the offer changes mid-cycle?
Ask before booking what an artwork change costs and who does it. A panel showing a discontinued model or a lapsed offer works against you. Keep offer panels on short cycles and the showroom's own name on longer ones.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for car dealers.

All articles

More for car dealers

Everything else we would do for you.

Closest to this: paid and media

Also for car dealers

Or start from the overview: sales and marketing for car dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need