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GullySales

Business coaches and corporate trainers · Content marketing

Write the thing an HR head forwards to the person who signs.

Content marketing for a coach or trainer is the writing, speaking and recorded material that does the selling, because here the person is the product. GullySales plans it around the questions participants actually ask, and builds the one or two pieces an HR head will forward to whoever approves the spend.

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A newsstand under a striped awning: three tiers of folded publications racked spine on, one title on the top tier turned to face the street, and a crate of rolled copies at the foot of the stand

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.

Also for business coaches and corporate trainers

Sales and marketing for business coaches and corporate trainers, the overview.

For business coaches and corporate trainers

Where it usually goes wrong, and what we would do.

  • “The best material comes out of the room, not out of research”

    The question a participant asked in the last batch is the article. No other trainer heard it, and every HR head recognises the situation behind it.

  • “A checklist HR can use without you is worth more than a post”

    A one-page manager's checklist or a training needs questionnaire gets forwarded, saved and opened again. An article on leadership gets read once.

  • “Confidentiality does not stop you writing about the work”

    You cannot name the client, but you can describe forty first-time managers in a factory and what changed in their one-to-ones.

What we do

What we deliver for business coaches and corporate trainers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list of questions collected from your own batches

    The real questions participants ask, gathered after each programme and kept as the source list everything else is written from.

    Result: You never sit down wondering what to write about.

  2. A manager's checklist HR can use without you

    A short, usable document such as a feedback conversation checklist or a training needs questionnaire, designed to be forwarded inside a company.

    Result: Your name travels to people you have never met.

  3. Programme agendas written for internal approval

    A published outline of each programme with objectives, duration and session flow, pitched at the business head who signs off, not at a fellow trainer.

    Result: HR can raise the request without another call with you.

  4. Recorded talks turned into written pieces

    Each webinar or association talk transcribed and cut into an article, a set of posts and a page section, instead of sitting in a folder.

    Result: One hour of speaking produces a month of material.

  5. Each piece tracked to the enquiry it produced

    Every article, checklist and recording tagged so the monthly report shows which one an enquiry came through.

    Result: You write more of what works and stop the rest.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, then reported every month against it.

Read the full content marketing page

Who it is for

This is written for these business coaches and corporate trainers.

  • Independent corporate trainers for soft skills and leadership
  • Sales training and sales coaching specialists
  • Executive coaches for senior managers and CXOs
  • Business coaches for founders, family businesses and SMEs
  • Training companies with a panel of facilitators
  • Life coaches for career, relationships and wellbeing
  • Outbound, team-building and offsite facilitators
  • Communication, public speaking and presentation trainers
  • Behavioural assessment and psychometric practitioners

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for business coaches and corporate trainers

  1. 1

    Assess

    In the free audit we look at where your engagements have come from, how discovery calls convert, and where proposals are stalling in the approval chain.

  2. 2

    Name the offer

    Each programme or coaching package written up with who it is for, the outcome, the format and a sample agenda.

  3. 3

    Build the proof

    Clips, case notes, consented quotes and credentials organised so a buyer can check your work.

  4. 4

    Reach the buyers

    LinkedIn content, association talks, webinars and outreach to HR heads and founders, timed to budget cycles.

  5. 5

    Close and extend

    Proposal follow-up through HR, the business head and procurement, and a follow-on cohort or coaching proposal after every programme.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
How often should a trainer publish?
Once a fortnight is plenty, as long as each piece comes out of a real session. Weekly publishing from a calendar somebody else wrote is how a page starts sounding like the rest.
Should we put the full programme agenda online?
The outline yes, the exercises no. HR needs the agenda to get an internal approval. What a rival could copy is the way you run the room, not a contents page.
Do we need to be empanelled with a company before we can train there?
Often, yes, for larger companies. Procurement usually wants GST and PAN details, bank information and sometimes an MSME certificate before it raises a purchase order. We keep these in a ready kit, so an approved proposal does not lose weeks to paperwork.
Should a trainer publish rates on the website?
For corporate programmes, usually not, since the fee depends on group size, days and customisation. For life coaching packages, a starting price can save time on discovery calls with people who cannot afford the package.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for business coaches and corporate trainers

Everything else we would do for you.

Or start from the overview: sales and marketing for business coaches and corporate trainers.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit