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GullySales

Business coaches and corporate trainers · Pay per click advertising

Pay for the HR manager comparing trainers, not for a student writing an assignment.

PPC for a coach or trainer is paid search aimed at two buyers who behave nothing alike: an HR team shortlisting vendors, and an individual booking a call. GullySales runs them as separate campaigns, writes the ad text, and checks spend against the enquiries that turned out to be real.

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A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for business coaches and corporate trainers

Sales and marketing for business coaches and corporate trainers, the overview.

For business coaches and corporate trainers

Where it usually goes wrong, and what we would do.

  • “Corporate and individual searches should never share a budget”

    A click on corporate training company costs many times a click on life coach near me. One campaign running both spends where it is cheap.

  • “Training marketplaces bid on your category and resell the enquiry”

    Search for a soft skills trainer and the top results are listing sites that resell your enquiry. The ad has to say you are the one in the room.

  • “The budget window closes on 31 March”

    An ad for a programme you can still deliver before 31 March works in January. The same ad in May reaches a team with nothing left to spend.

What we do

What we deliver for business coaches and corporate trainers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate campaigns for HR buyers and individuals

    Two campaigns with their own budgets, ad text and landing pages, so a corporate keyword never competes with a personal coaching one.

    Result: Neither buyer is starved by the other.

  2. Ad text written for the programme, not the category

    Ads naming the programme, the format and who it is for, instead of a line about transforming teams that every listing site also runs.

    Result: The click comes from someone who wanted that exact programme.

  3. A landing page per programme with a form HR can fill

    A page matching the ad, ending in a form that asks for company, team size, location and the month the programme has to run.

    Result: The enquiry arrives with enough in it to price a proposal.

  4. A January to March campaign for budget that must be spent

    A short, dated campaign for programmes that can be delivered before the financial year closes, with the calendar of open dates in the ad.

    Result: Money that would have lapsed comes to you.

  5. Weekly search term review with the wrong searches blocked

    A check of what people actually typed, adding negative keywords for students, job seekers, certification hunters and other trainers studying the market.

    Result: The budget stops paying for clicks that were never going to buy.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Read the full performance marketing and PPC page

Who it is for

This is written for these business coaches and corporate trainers.

  • Independent corporate trainers for soft skills and leadership
  • Sales training and sales coaching specialists
  • Executive coaches for senior managers and CXOs
  • Business coaches for founders, family businesses and SMEs
  • Training companies with a panel of facilitators
  • Life coaches for career, relationships and wellbeing
  • Outbound, team-building and offsite facilitators
  • Communication, public speaking and presentation trainers
  • Behavioural assessment and psychometric practitioners

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for business coaches and corporate trainers

  1. 1

    Assess

    In the free audit we look at where your engagements have come from, how discovery calls convert, and where proposals are stalling in the approval chain.

  2. 2

    Name the offer

    Each programme or coaching package written up with who it is for, the outcome, the format and a sample agenda.

  3. 3

    Build the proof

    Clips, case notes, consented quotes and credentials organised so a buyer can check your work.

  4. 4

    Reach the buyers

    LinkedIn content, association talks, webinars and outreach to HR heads and founders, timed to budget cycles.

  5. 5

    Close and extend

    Proposal follow-up through HR, the business head and procurement, and a follow-on cohort or coaching proposal after every programme.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Is Google Ads worth it for a corporate trainer?
For a named programme, yes, as long as someone replies within the hour. For the phrase corporate training on its own, no. That search brings students, job seekers and rival trainers.
Should a life coach advertise on Google or on Instagram?
Google when the person is already typing their problem. Instagram when they need to watch you first. Most coaching packages are bought after months of following, which makes search the smaller half.
Do we need to be empanelled with a company before we can train there?
Often, yes, for larger companies. Procurement usually wants GST and PAN details, bank information and sometimes an MSME certificate before it raises a purchase order. We keep these in a ready kit, so an approved proposal does not lose weeks to paperwork.
Should a trainer publish rates on the website?
For corporate programmes, usually not, since the fee depends on group size, days and customisation. For life coaching packages, a starting price can save time on discovery calls with people who cannot afford the package.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for business coaches and corporate trainers

Everything else we would do for you.

Or start from the overview: sales and marketing for business coaches and corporate trainers.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit