Business coaches and corporate trainers · Digital marketing
Turn one talk into a month of reasons for a buyer to remember you.
Digital marketing for a coach or trainer ties the talk, the webinar, the post and the programme page into one plan, because the coach is the product. GullySales sets that plan against the training budget year and reports enquiries rather than impressions.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for business coaches and corporate trainers
- SEO for business coaches and corporate trainers
- PPC ads for business coaches and corporate trainers
- Lead generation for business coaches and corporate trainers
- Reputation management for business coaches and corporate trainers
- Local SEO for business coaches and corporate trainers
- Branding and identity for business coaches and corporate trainers
- Social media marketing for business coaches and corporate trainers
- Content marketing for business coaches and corporate trainers
Sales and marketing for business coaches and corporate trainers, the overview.
For business coaches and corporate trainers
Where it usually goes wrong, and what we would do.
“One talk should not be used once”
A forty-minute session at an HR chapter meeting is also a webinar, five posts and an article, if somebody records it.
“The plan follows the budget year, not the calendar year”
Programmes are planned in February and March for a year starting in April. The outreach that decides next year's diary happens while this year's is busiest.
“Open workshops and in-house programmes pull in opposite directions”
A public workshop needs seats filled by a date, which is an advertising job. An in-house programme needs one HR head convinced, which is not.
What we do
What we deliver for business coaches and corporate trainers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One calendar built around your speaking diary
A plan that starts from the talks, webinars and programmes already booked, and puts the posting, writing and outreach around them.
Result: The marketing runs off work you were doing anyway.
Recording and clipping set up for every session
A routine for capturing audio and video at talks and webinars, with client permission agreed beforehand, and the clips cut afterwards.
Result: Every session you deliver leaves something behind.
A programme page that survives being forwarded
A page carrying the agenda, format, duration, outcomes and your credentials, written for a business head and a procurement officer who never met you.
Result: The HR head who liked you can sell you internally without being in the room.
Outreach timed to the February and March planning window
A dated push to HR and L and D contacts with next year's programme calendar, while the new year's budgets are being written.
Result: Your programmes are in the plan before the money is allocated.
One monthly report across every channel
Enquiries by channel and by programme in a single report, compared with the baseline recorded at the audit.
Result: You can drop the channel that is only producing applause.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these business coaches and corporate trainers.
- Independent corporate trainers for soft skills and leadership
- Sales training and sales coaching specialists
- Executive coaches for senior managers and CXOs
- Business coaches for founders, family businesses and SMEs
- Training companies with a panel of facilitators
- Life coaches for career, relationships and wellbeing
- Outbound, team-building and offsite facilitators
- Communication, public speaking and presentation trainers
- Behavioural assessment and psychometric practitioners
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for business coaches and corporate trainers
- 1
Assess
In the free audit we look at where your engagements have come from, how discovery calls convert, and where proposals are stalling in the approval chain.
- 2
Name the offer
Each programme or coaching package written up with who it is for, the outcome, the format and a sample agenda.
- 3
Build the proof
Clips, case notes, consented quotes and credentials organised so a buyer can check your work.
- 4
Reach the buyers
LinkedIn content, association talks, webinars and outreach to HR heads and founders, timed to budget cycles.
- 5
Close and extend
Proposal follow-up through HR, the business head and procurement, and a follow-on cohort or coaching proposal after every programme.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We are one person. What can we realistically run?
Do we need a website if LinkedIn brings the enquiries?
Do we need to be empanelled with a company before we can train there?
Should a trainer publish rates on the website?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for business coaches and corporate trainers
Everything else we would do for you.
- SEO for business coaches and corporate trainers
- PPC ads for business coaches and corporate trainers
- Lead generation for business coaches and corporate trainers
- Reputation management for business coaches and corporate trainers
- Local SEO for business coaches and corporate trainers
- Branding and identity for business coaches and corporate trainers
- Social media marketing for business coaches and corporate trainers
- Content marketing for business coaches and corporate trainers
- Email marketing for business coaches and corporate trainers
Or start from the overview: sales and marketing for business coaches and corporate trainers.