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GullySales

CPA and accounting firms · Search engine optimisation

Rank for the industry you want, not for accountant near me.

Search engine optimisation for a CPA firm means being found by the business you want more of, and by an owner who just opened an IRS notice. GullySales writes the niche pages, fixes a site nobody has touched in years, and reports what search actually sent you.

Book a free auditWhatsApp usor call +91 80958 58589
A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for CPA and accounting firms

Sales and marketing for CPA and accounting firms, the overview.

For CPA and accounting firms

Where it usually goes wrong, and what we would do.

  • “A service list ranks for nothing anybody types”

    Tax, audit and consulting is three words no owner searches. Trucking company bookkeeping and per diem rules is a page with a reader.

  • “The urgent search is a notice, not a firm”

    Somebody who opened an IRS letter this morning searches for the letter. Answer that page well and you meet a buyer in motion.

  • “Search demand peaks when you cannot answer”

    Enquiries climb from January to April, so the pages have to be built in the summer and the intake has to hold in the spring.

What we do

What we deliver for CPA and accounting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each niche you want more of

    Written around that industry's returns, credits, payroll questions and deadlines, with the general service list kept behind it rather than in front.

    Result: An owner can tell in ten seconds that you work with their kind of business.

  2. Pages for the problems owners search by name

    IRS notices, multi-state and nexus questions, entity changes, and a bookkeeping clean-up before a loan, written in the words an owner uses, not in code sections.

    Result: You are found by people who already know what is wrong.

  3. A technical clean-up of the existing site

    Speed, mobile layout, broken pages, partner bios and the stale copyright line, with claims checked against what your state board and the AICPA rules allow.

    Result: The site stops undermining the firm in front of a prospect.

  4. Partner and team pages built for trust

    Real credentials, the industries each partner serves and the associations they belong to, written so a banker can send the link without adding an explanation.

    Result: A referral arrives already knowing who they will work with.

  5. A monthly report of search enquiries by niche

    Which pages brought calls and form fills, split by industry and by problem, set against the baseline taken before the work started.

    Result: You can see whether the niche is pulling or only the 1040 traffic.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Read the full search engine optimisation page

Who it is for

This is written for these CPA and accounting firms.

  • Sole practitioners and two-partner firms
  • Multi-partner regional firms
  • Tax-only practices
  • Client accounting and advisory service teams
  • Audit and assurance practices doing non-profit and benefit plan work
  • Niche firms serving a single industry
  • Bookkeeping firms adding tax work
  • Firms preparing for succession or a sale
  • New firms in their first two years

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for CPA and accounting firms

  1. 1

    Assess

    In the free audit we look at where clients came from, revenue per client, proposals sent against proposals accepted, and what happens between May and August.

  2. 2

    Decide what you want more of

    One or two niches and a service mix chosen against capacity and price, with a written note of the work the firm will stop taking.

  3. 3

    Rebuild the front door

    Niche pages, the profile, the partner bios and the proof, written so a prospect can recognise their own business on the page.

  4. 4

    Fix the proposal

    A qualifying call, a scope template and a fixed-fee proposal that goes out in two days, with a follow-up on every one that goes quiet.

  5. 5

    Market when you can answer

    The campaign runs May to August, year-end planning goes out in November, and January to April is triage rather than promotion.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
How long before search brings us the clients we want?
A niche page can rank inside a few months, because few firms write them. Broad searches such as accountant near your city take much longer and bring the work you are trying to shed.
Our site is ten years old. Rebuild or repair?
Repair first, then rebuild if the structure fights you. Two good niche pages and a working contact form beat a new site that says the same three words as the old one.
Are we allowed to advertise this way?
Yes, within limits. The AICPA Code of Professional Conduct rules out false, misleading or deceptive promotion, and your state board adds its own conditions, including how the CPA title may be used. Commission and contingent fee restrictions also shape what may be promoted and to whom. Your state board has the last word and we write to it.
Do you do bookkeeping or tax preparation too?
No, and it is worth saying plainly, because that is what most firms cold-calling your practice are selling. We are a sales and marketing firm. We never touch a client return, a trial balance or client tax data, and we ask for no access to your tax software.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for CPA and accounting firms

Everything else we would do for you.

Or start from the overview: sales and marketing for CPA and accounting firms.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit