E-commerce · Home Décor
Curtains are ordered by window size, and the buyer is never sure they measured it right.
Curtains fail on arithmetic. The buyer measures a window, decides on a rod, and then has to work out how many panels, how long, and what fullness. A mistake leaves a short curtain hanging above the floor or a pair that does not close. They know this, so they hesitate.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Curtain e-commerce is the online sale of ready-made and made-to-measure curtains, sheers, blackouts and door curtains, sold by the panel or the pair in a fixed drop. GullySales works on how your listings handle window measurement, panel counts, opacity and fabric colour, and how buyers are guided to the right length before they order.
The second question is light. Whether a curtain blocks light, lets it through, or does half of each is the point of the purchase, and the photograph rarely shows it.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell curtains online.
- Curtain makers selling ready-made panels in standard drops
- Brands offering made-to-measure curtains with a measuring guide
- Sheer, blackout and door curtain sellers on marketplaces
- Home textile brands where curtains are one part of a room range
Not for
It is not the right fit if.
- A seller with no way to fix a measurement error once the fabric is cut
- A brand that claims a curtain is blackout when light comes through the weave
How buyers choose
What decides the sale of curtains.
Window size and the drop
Width of the window, height from the rod to the floor, and whether the curtain should touch or stop above the sill. Buyers look for a clear guide before the add-to-cart.
Panel or pair
Some listings sell one panel and some sell two. A buyer who orders one when the page said two ends up with half a window.
Opacity and lining
Sheer, semi-sheer, room-darkening, blackout. The buyer wants to know whether the room will be dark at noon and whether the curtain will show a shadow.
Heading, rings and rods
Eyelets, rod pockets, back tabs and pleats each go with a different rod. Buyers look for whether rings or hooks come in the pack.
Where sales are lost
What usually goes wrong when you sell curtains online.
In the words sellers use on the first call.
“Customers say the curtain is too short”
They measured to the rod and forgot the height the rod sits above the window. Without a measuring diagram, a made-to-measure order is lost to a measurement error.
“The fabric looks different in the room”
A cream in the photograph, a pale yellow at the window. The return is larger than the discount that would have saved the sale.
“Buyers do not know how many panels they need”
A wide window or a sliding door needs more fabric than the buyer expects. They add one panel to the basket, are unsure and go away.
The scope
The work we would propose for curtains.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A measuring guide built into the listingA short diagram and calculator on the page: window width, rod height, desired length, and the number of panels that follows.
- Photographs in daylight and with a lampEach fabric shown at a window with the light behind it, so buyers see opacity and colour as they will live with them.
- Search by room and light needPages for blackout curtains for a bedroom, sheer curtains for a living room, door curtain for a balcony, curtains for a long window.
- Swatch and sample offerA small fabric sample sent to a buyer who has browsed a large order, then a message that follows it up.
A made-to-measure order route
A form and a WhatsApp flow that collects measurements, a photograph of the window and the rod type before a quote is given.
What we do
What you get for curtains.
Each deliverable and what it is there to change.
A window measuring guide
A diagram with the three measurements, and a worked example for a standard window and for a sliding door.
A panels-per-window table
How many panels for a window of a given width, with a note about fullness, so the buyer orders the right number.
An opacity guide for your fabrics
A photograph of each fabric against a window, with a plain label from sheer to blackout.
A made-to-measure request form
Fields for measurements, rod type, colour and room, so the first quote is right and the fabric is cut once.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Return rate
- Returns for wrong size
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your curtain range with drops, widths and fabrics
- Returns and their reasons, especially size and colour
- The questions customers send before ordering
- Your made-to-measure process, if you have one
- Marketplace links for your best-selling curtains
Selling in India and abroad
Selling curtains beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Window sizes and rod standards
Standard drops and widths in the US and UK are not the same as Indian ones, and curtains are bought by inches or centimetres. A listing for abroad needs its own table.
Fire safety and fabric labelling
Some markets have labelling for fabrics used at windows. What your product may claim is checked with your adviser before you sell there.
FAQ
Questions about selling curtains online.
Not here? More answers, or ask on WhatsApp.
Should I sell curtains by panel or by pair?
How do I describe blackout curtains honestly?
Is made-to-measure worth offering online?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Home Décor
Sellers of curtains also need
Also selling from a shop, a workshop or a warehouse? See the page for home decor businesses.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your curtains sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.