E-commerce · Home Décor
Showpieces are bought as gifts first and for the shelf second.
Nobody needs a brass elephant. The sale depends on the buyer imagining it on the console table, or imagining the face of the person they are giving it to. That is why decorative objects live on gift searches, Diwali, housewarmings and weddings, as much as on décor ones.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Decorative objects are the vases, figurines, candle holders, planters, trays, bowls and showpieces that sit on shelves, consoles and tables, made in ceramic, resin, brass, wood or glass. GullySales works on how your listings show scale and finish, how gifting and festival buying are planned, and how a buyer of one piece is shown the rest of the set.
The pieces are small and many. A store carries hundreds of them, each with a different finish, and the buyer cannot tell the cast resin from the cast brass in a photograph. The page has to do that for them.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell decorative objects online.
- Craft and metalware sellers with brass, bronze and terracotta pieces
- Décor brands selling ceramic vases, resin figurines and candle holders
- Gift stores whose bestsellers are showpieces and festival sets
- Planter and tabletop sellers on marketplaces looking for their own pages
Not for
It is not the right fit if.
- A seller who cannot say what a piece is made of or where it was made
- A brand that wants to pass resin off as metal in the description
How buyers choose
What decides the sale of decorative objects.
Material and finish
Brass, copper, ceramic, resin, wood, glass. The material changes the weight, the price and how the piece ages, and a buyer who reads "metal look" assumes resin.
Height and how many in a set
A vase of a certain height in inches, a set of three diyas, a pair of candle holders. Buyers want to know what is in the box and how tall each one is.
Gift packing and the occasion
Diwali, housewarming, wedding return gifts, a boss's retirement. The buyer is checking if it arrives wrapped, with a card, at the right address.
Handmade or mass-made
A handmade piece may carry the maker's marks and small differences. Buyers who expected identical items return pieces that were described as handmade.
Where sales are lost
What usually goes wrong when you sell decorative objects online.
In the words sellers use on the first call.
“Our brass pieces look like resin in the photograph”
Cheap and expensive material look alike on a screen. The buyer pays for the cheaper looking one and leaves.
“Gift buyers do not order because of delivery fear”
They need the piece before a date. A listing that does not say when it will arrive, wrapped, loses the festival order.
“Each piece sells one at a time”
The buyer takes a single vase and goes. Nobody shows them the candle holder and tray that sit well with it.
The scope
The work we would propose for decorative objects.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Material-first photographs and listingsA close-up of the surface, one in a room and one beside a hand, with the material in the first line of the title.
- Gift pages by occasionCollections for Diwali gifts, housewarming gifts, return gifts for a wedding and gifts for a new flat, built from your own range.
- Sets and companion piecesA vase shown with its tray and candle holders at the product page and the cart, grouped by finish.
- Festival and wedding-season calendarGoogle Shopping and Meta campaigns timed to the dates gifts have to arrive by, with a last-order date on each listing.
- Corporate and bulk gifting enquiriesA short form and a catalogue for offices and wedding planners, so an order of fifty is not treated as fifty orders of one.
What we do
What you get for decorative objects.
Each deliverable and what it is there to change.
A material and care card per product
What it is made of, how to clean it and what it does with time, so the buyer is not surprised.
A last-order date calendar
A page and banner that tells gift buyers the final date to order for Diwali, Rakhi and wedding season delivery.
Three-piece sets by finish
Named bundles of vase, tray and candle holder in matching finishes, with one price and one photograph.
A bulk gifting sheet
A catalogue and rate sheet for office and event orders, with minimum quantities and packing options.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Gift orders and bulk enquiries
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your catalogue with materials, heights and set contents
- Best-selling pieces from the last Diwali and wedding seasons
- Breakage and damage claims by product
- Bulk and corporate enquiries from the past year
- Your gift wrapping and delivery options as they stand
Selling in India and abroad
Selling decorative objects beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Diwali and housewarming abroad
Indian families abroad buy diyas, brass lamps and showpieces for festival days and for guests. The ordering window sits well before the festival, to allow for post.
Metalware and duty
Brass and copper pieces are heavy, and duty and customs rules vary by country. Your adviser or the courier confirms what can be sent where.
FAQ
Questions about selling decorative objects online.
Not here? More answers, or ask on WhatsApp.
How do I show that a piece is real brass and not coated resin?
Can decorative objects sell to companies?
What do I put in a gift listing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of decorative objects also need
Also selling from a shop, a workshop or a warehouse? See the page for home decor businesses.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your decorative objects sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.