E-commerce · Jewellery
Customers ask whether it is real silver or plated before almost every order.
Silver sits in an awkward spot online. It costs little enough that people buy on a whim, but the search results around your listing are full of plated and German silver pieces at a fraction of the price, described in the same words. Your buyer has been caught out before, and wants the 925 mark, the weight and a reason to believe you.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Silver jewellery online covers sterling and pure silver anklets, toe rings, chains, oxidised earrings, bracelets and gifting pieces, cheap enough for a quick decision but bought only once the buyer believes the metal is real. GullySales works on how your silver listings prove the metal, explain tarnish and care, and bring a one-time gift buyer back to order again.
Then there is tarnish. A real silver anklet darkens with air and sweat, and a buyer who was never told that writes a review calling it fake.
Last updated 7 Oct 2026. Product, labelling and advertising rules for jewellery differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell silver jewellery online.
- Sterling silver brands selling on their own site and on Myntra, Amazon or Nykaa
- Sellers of silver anklets, toe rings and children's pieces for traditional buyers
- Makers of oxidised and tribal silver who sell through Instagram
- Silversmiths selling handmade pieces to buyers abroad through Etsy
Not for
It is not the right fit if.
- Sellers of plated or alloy pieces who want them described as silver
- A shop with no one to answer care and tarnish questions after the sale
How buyers choose
What decides the sale of silver jewellery.
Sterling, pure or plated
The buyer reads the title for one thing first: is it 925 sterling, a higher purity for traditional pieces, or silver-plated brass.
Weight for traditional pieces
Anklets and toe rings are compared by weight in grams, the way families have always bought them. Sterling fashion pieces are compared on design and price instead.
Gifting and the box
Raksha Bandhan, a birthday, a newborn's first anklet. The buyer looks at the gift packaging and the message card before looking at the clasp.
Where sales are lost
What usually goes wrong when you sell silver jewellery online.
In the words sellers use on the first call.
“Customers call our silver fake once it turns dark”
Sterling tarnishes. When neither the listing nor the box mentions it, a normal change becomes a one-star review and a return.
“Plated sellers undercut us on the same search”
Someone searching for silver earrings sees plated pieces at a lower price with similar photographs, and nothing on your listing explains the difference in metal.
“Our oxidised pieces look flat in photographs”
The dark recesses that give oxidised silver its character vanish under flat studio light, and the piece looks dull beside shinier plated rivals.
The scope
The work we would propose for silver jewellery.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Listings that state the metalTitles and descriptions that say sterling, pure or plated plainly, show the 925 mark in a close-up, and give weight wherever buyers compare by weight.
- Marketplace listings for silverYour Amazon, Flipkart or Myntra listings reworked so metal, weight and care appear in the first images and bullet points.
- Creators wearing the pieces outdoorsCreators photographed in daylight wearing oxidised and sterling pieces, where the finish looks the way it does in life.
Tarnish explained before it happens
A care card for the box and a short page on why silver darkens and how to clean it, so the first dark spot is expected.
What we do
What you get for silver jewellery.
Each deliverable and what it is there to change.
A metal statement for each product
One line per listing naming sterling, pure or plated, with the mark photographed, so the fake-silver question is answered before it is asked.
A care card and care page
What tarnish is, how to clean and store the piece, and when to contact you. It goes in the box and on the site.
An anklet and toe ring weight table
Weight in grams by pair and size, for buyers who judge traditional pieces that way.
A gifting page by occasion
Packaging and message cards photographed, with pieces grouped by occasion and by who the gift is for.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Repeat purchase rate
- Return rate
- Reviews and returns citing tarnish or doubts about the metal
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your listings on each marketplace and on your own store
- Reviews and returns that mention tarnish or fake silver
- Which pieces you sell by weight and which by design
- Your packaging and any care card you use now
- Orders that were gifts, if you mark them
Selling in India and abroad
Selling silver jewellery beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Sterling buyers overseas
Sterling is a familiar word to buyers in the US, the UK and Europe, and handmade or oxidised Indian designs sit well on Etsy and on your own store. List chain lengths in inches and ring sizes in their charts.
Light parcels, careful claims
Silver ships lighter than gold, but duty, returns and marking rules for silver in some countries still apply. What you may claim about purity in each market is checked with your adviser.
FAQ
Questions about selling silver jewellery online.
Not here? More answers, or ask on WhatsApp.
Should I sell silver by weight or at a fixed price?
How do I stop customers calling my silver fake when it tarnishes?
Is Meesho a good place to sell sterling silver?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More in Jewellery
Sellers of silver jewellery also need
Also selling from a shop, a workshop or a warehouse? See the page for jewellery retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your silver jewellery sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.