E-commerce · Party & Celebration Supplies
The backdrop in the photograph covers a wall, and what arrives covers a doorway.
Decorations are chosen from pictures on Instagram and YouTube. Hosts arrive with a photograph of the finished room and want your listing to give them that room. What kills the sale is a gap between the two: the banner is smaller, the backdrop is flimsy, the lights need a plug point at the wrong place.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Party decoration e-commerce covers banners, backdrops, fairy lights, cake toppers, tassels, curtains and themed decoration kits for birthdays, baby showers, anniversaries and housewarmings, bought by hosts who need the room to look like the picture. GullySales works on size and set-up information on every listing, on theme collections, and on the way a host finds you before the party and returns before the next one.
Set-up is where hosts get anxious. Putting up a ceiling of streamers for a first birthday is a Friday-night job with one pair of hands, and the host wants to know it is possible.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell decorations online.
- Sellers of birthday, baby shower and anniversary decoration kits
- Sellers of backdrops, curtains, cake toppers and banners
- Fairy light and string light sellers who supply decorators and homes
- Home decorators who sell packaged setups to parents in a city
Not for
It is not the right fit if.
- A seller whose product photographs show a professional setup the kit cannot make
- A shop that cannot say what size anything is
How buyers choose
What decides the sale of decorations.
Theme and the matching items
Jungle, unicorn, space, floral, boho. The buyer looks for one theme across banner, backdrop, topper and balloons so that everything matches.
Size on the wall
Width and height in feet, shown against a wall or a door. A backdrop that covers a ten-foot wall and one that covers a doorway are different products.
Material and reuse
Paper, foil, fabric, acrylic. The buyer asks whether it tears, whether it can be used again and whether it needs a frame or a stand.
Lights and power
String and fairy lights need a plug or batteries. The buyer asks the length, the colour of the light and whether it is safe near children.
Where sales are lost
What usually goes wrong when you sell decorations online.
In the words sellers use on the first call.
“The photograph is a studio set-up and customers feel cheated”
The product listing shows a styled room with extras that are not in the kit. The buyer counts the pieces on arrival and writes the review.
“Hosts want a decorator, not a kit”
A parent who is short of time asks whether you do the set-up too. If the site offers only products, that buyer goes to a local decorator.
“Same designs are on twenty listings at lower prices”
Decoration is easy to copy. A listing with the same picture and a lower price wins unless yours shows something more.
The scope
The work we would propose for decorations.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Theme collections with size shownEach theme as a collection with sizes in feet beside a wall, a list of every piece in the kit and what is not included.
- Search for ideasPages that answer searches like first birthday decoration ideas at home, baby shower backdrop, and link to the items to buy.
- Instagram and YouTube for the host who browsesPhotographs of real homes set up with your kit, and short clips of how it goes up, shared where hosts look for ideas.
- Set-up service pages for your cityIf you or a partner do the set-up, pages for each locality that state the area, the kit and how the booking works.
A set-up guide in the box
A one-page picture guide and a link to a video, so a host who is alone at night can finish the room.
What we do
What you get for decorations.
Each deliverable and what it is there to change.
A size-against-wall image
A picture of each backdrop and banner in a real room with its width and height, so the host knows what it covers.
A kit contents list for each theme
Every piece, with the number of each, and the items the host must supply, such as tape, a stand or a plug.
A set-up video
A short film of one kit going up in a home, shot in one take.
A page for customer photographs
Photographs from real parties, grouped by theme, with the buyer's permission.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Customer acquisition cost
- Repeat purchase rate
- Returns citing size or missing pieces
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your decoration listings and your best-selling themes
- Reviews that mention size, set-up or missing items
- Whether you or a partner offer set-up
- Your Instagram and YouTube accounts
- Competitor listings that copy yours
Selling in India and abroad
Selling decorations beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Indian families abroad
Families in the Gulf, the UK and the US plan birthdays and baby showers with Indian themes and look for decorations they cannot buy locally. Fairy lights, backdrops and toppers are light enough to send.
Plugs and flame rules
Electric lights follow the plug and voltage of the country, and some countries have rules on flammable decorations. The shipper and adviser check these before overseas orders.
FAQ
Questions about selling decorations online.
Not here? More answers, or ask on WhatsApp.
How do I describe the size of a backdrop?
Should I offer decoration set-up as a service?
How do I stand out when everyone sells the same designs?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Party & Celebration Supplies
Sellers of decorations also need
Also selling from a shop, a workshop or a warehouse? See the page for event management companies and wedding planners.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your decorations sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.