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GullySales

E-commerce · Safety & PPE

Nobody wants to hear that the harness on the site has never been inspected.

A harness is a different kind of purchase from a glove. It is bought for a few people doing risky work, it is used with other components that must match, and the buyer's safety adviser or a competent person decides what suits the job. A seller of fall protection is expected to know the equipment and to say where its knowledge ends.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

In one paragraph

Fall protection e-commerce is the selling of full-body harnesses, lanyards, lifelines, anchor devices and rescue kits to contractors, telecom tower crews, plants and facility firms who work at height. GullySales builds the pages around the maker's data and the work at height, and tracks the quotation, the training question and the periodic replacement that follow each sale.

It is also equipment with a life. Harnesses and lanyards are inspected, retired and replaced according to the maker's instructions, which makes the second order predictable if you track it.

Last updated 7 Oct 2026. Product, labelling and advertising rules for safety & ppe differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.

Who it is for

This is written for you if you sell fall protection online.

  • Distributors of harnesses, lanyards, lifelines and anchor points for contractors
  • Suppliers to telecom tower, solar roof and building maintenance crews
  • Dealers who supply rescue kits and tripods to confined space and plant teams
  • Fire and safety firms that also supply and service work-at-height equipment

Not for

It is not the right fit if.

  • Sellers who cannot supply the maker's instructions and documents with each piece. Buyers will not use equipment without them.
  • Anyone who plans to advise a buyer on which system keeps a worker safe. That decision is for a competent person and the buyer's adviser.

How buyers choose

What decides the sale of fall protection.

  1. The work at height decides the system

    A roof worker, a tower climber and a plant maintenance crew need different combinations. Buyers search by the work and ask for the components that go together, and the page should describe each as the maker does.

  2. The components must match

    A harness, a lanyard, an energy absorber and an anchor are chosen together. Buyers ask whether a given lanyard connects to a given harness, and want the answer from the maker.

  3. Sizing and adjustment

    Harnesses come in sizes with adjustable straps. A buyer ordering for a crew asks about size ranges, weight limits stated by the maker and whether one size fits several workers.

  4. Inspection, records and replacement

    A buyer asks how often the maker says to inspect and replace equipment, and whether the supplier can keep a record. The page should point to the maker's instructions.

Where sales are lost

What usually goes wrong when you sell fall protection online.

In the words sellers use on the first call.

  • “Buyers ask for a harness price and have not thought about the lanyard”

    Selling one component leaves a gap that someone fills with the wrong item. A request that asks about the whole system, and a reply that lists what is needed, is more useful than a price.

  • “We sell to the contractor, but the principal employer sets the standard”

    A large plant or a telecom operator names the make and type it accepts. Knowing who sets the rule, and reaching them, decides whether your range is allowed on the site.

  • “Old harnesses are still in use because nobody tracks them”

    A register of what each customer bought and when lets you call at the time the maker's instructions say an inspection or replacement is due.

  • “We lose price enquiries to unmarked imports”

    Buyers see two harnesses at different rates. A page with the maker's name, the marking and the instruction booklet makes the difference visible to a careful buyer.

What we do

What you get for fall protection.

Each deliverable and what it is there to change.

  1. A components-that-fit table

    Harnesses, lanyards and anchors in your range with the connections each accepts, from the maker. It stops mismatched orders.

  2. A system quotation sheet

    The full set per worker with quantities. A buyer gets one complete quotation and not three partial ones.

  3. An equipment register

    What was sold to whom, in which batch, and the date the maker's instructions point to for inspection or replacement.

  4. A maker's instructions library

    The instruction booklets for each product, one click from the page. A safety desk can file them with its records.

How the result is measured

  • Qualified enquiries
  • Quotation requests
  • Full-system quotations
  • Follow-up on each quotation
  • Orders won
  • Replacement and inspection reorders

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

What we need from you

What to have ready before the audit call.

None of it has to be tidy. We read what you have.

  • Your range with the maker's data, instruction booklets and weight limits
  • Which components connect to which, from the maker
  • The brands you are authorised to supply, with the agreements
  • A list of current contractors and plants with what each bought
  • Training partners you can name, if any

Selling in India and abroad

Selling fall protection beyond your own market.

Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.

  1. Requirements are set locally

    What a worker at height must use abroad is set by the local authority and the site. State what the maker says each item is made for and leave the local requirement to the buyer.

  2. Language of the instructions

    A buyer abroad needs the maker's instructions in a language the crew reads. Whether the maker provides that is confirmed before a foreign order is invited.

FAQ

Questions about selling fall protection online.

Not here? More answers, or ask on WhatsApp.

Can I recommend a harness for a particular job?
Describe what the maker says each harness is made for and who should choose among them. A competent person or the buyer's safety adviser selects the system. A recommendation from a seller can be misread as a safety assurance.
How do I stay in touch with a buyer after the sale?
Record each item and its batch, note the maker's inspection and replacement instructions, and call before they fall due. That is a reasonable service and it brings the second order.
Should I offer training with the equipment?
Only through a training provider you can name and who is qualified. The page can say you introduce one. The training itself and its certificate belong to that provider.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More in Safety & PPE

Sellers of fall protection also need

Also selling from a shop, a workshop or a warehouse? See the page for fire safety companies and industrial suppliers and distributors.

This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with the free audit.

  1. Option 1

    The audit on its own

    A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

The offer

Start with a free audit of how your fall protection sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

Book your free audit

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Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.