E-commerce · Skincare
Buyers want a sunscreen that does not leave a white cast on brown skin or make the face shine by noon.
Indian buyers have a specific complaint about sunscreen: the white cast on brown skin, and the greasy shine in humid weather. A product that fixes neither is returned or left in a drawer, however good its SPF number.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Sunscreens are creams, gels, fluids, sticks and sprays with an SPF and PA rating, worn on the face and body against sun exposure and reapplied through the day. GullySales works on the cast, finish and feel questions that decide these orders, on how the SPF and PA labels are shown without overclaiming, and on a buyer who uses a tube in weeks and needs a reason to come back before summer is over.
It is also the product with the most careful claims. What a label may say about protection is set by rules that differ by country and change, so the work here is as much about what the page leaves out.
Last updated 7 Oct 2026. Product, labelling and advertising rules for skincare differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell sunscreens online.
- Brands with a lightweight or gel sunscreen for daily face use on Nykaa and Amazon
- Sellers of body, kids' and sports sunscreens with higher water resistance
- Brands that offer sunscreen sticks and sprays for reapplication over makeup
- Sellers of imported sunscreens who need to show the product is genuine and in date
Not for
It is not the right fit if.
- A seller who wants to say a sunscreen prevents a disease, ages or tans, or is safe for babies, without an adviser's approval
- A brand that cannot show test information behind its SPF and PA label
How buyers choose
What decides the sale of sunscreens.
White cast and skin tone
Buyers ask whether it leaves a cast on medium and deep skin, and look for photographs on skin that looks like theirs. A tint or a clear gel is what many are searching for.
Texture and finish under makeup
Matte, dewy, sticky or greasy, and whether makeup sits on top without pilling. Reviews that say 'no shine by afternoon' are what decides it.
SPF, PA and water resistance as printed
The label's SPF, PA marks and any water-resistance line. Buyers compare these across brands and ask how often to reapply, which only your adviser's wording can answer.
Quantity and how often to apply
Face tubes finish quickly if applied properly and again after hours outdoors. Buyers do the sum on a tube size, and a pack of two begins to look sensible.
Where sales are lost
What usually goes wrong when you sell sunscreens online.
In the words sellers use on the first call.
“Reviews say it leaves a white cast and my photographs do not”
Product photographs are on a light-skinned model. Buyers with deeper skin do not trust the page, and they say so in the comments.
“Sales go up in April and disappear by October”
Sunscreen is bought for summer, though it is meant for daily use. Nobody told the buyer, and the reorder never comes.
“Someone says our SPF is fake”
A claim in a video or a review about the real SPF spreads, and the brand has nothing to show. Test information sits in a folder nobody has published.
The scope
The work we would propose for sunscreens.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Cast and finish proofPhotographs of the sunscreen on light, medium and deep skin, in daylight, at application and an hour later, from real buyers and creators.
- Daily-use positioningA message that places the product in an everyday routine and not as a holiday item, to carry sales beyond the hottest months.
- Searches for the problemPages for how people search: sunscreen with no white cast for dusky skin, a sunscreen for oily skin under makeup, a gel sunscreen for humid weather.
- Reorder and season messagesMessages timed to the size of the tube and the calendar, with the body or stick version suggested to the face buyer.
Claims and test information
A page of the test details you hold, shown as they are, with listing and creator wording on SPF, PA and water resistance approved by your adviser.
What we do
What you get for sunscreens.
Each deliverable and what it is there to change.
A swatch set on skin of several depths
Photographs and a short clip of the sunscreen applied, with the cast visible or absent, on at least three skin depths.
An everyday-use page
A plain description of where a sunscreen goes in a morning routine, how much to apply and when to put on more, with wording approved by your adviser.
A finish and texture comparison
A page that sets your gel, fluid and stick side by side by finish, skin type and use with makeup.
A test information page
The lab or test documents you hold, shown in a form the buyer can read, with a date and the batch they refer to.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Repeat purchase rate
- Return rate
- Reviews mentioning cast or finish
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your sunscreen range and the label wording on each
- Test reports or certificates you hold
- Reviews mentioning cast, greasiness and burning eyes
- Sales by month for the last two years
- Creator content and what it said about protection
Selling in India and abroad
Selling sunscreens beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Sunscreens are regulated differently
In some countries sunscreen is treated like a drug, with its own approval and label rules. Your adviser confirms the status of each product before a market is chosen.
Deeper skin tones and tint ranges
Buyers abroad with deeper skin search for a clear or tinted option, and a cast-free product travels well to the Gulf and parts of Africa if the rules allow.
FAQ
Questions about selling sunscreens online.
Not here? More answers, or ask on WhatsApp.
How do I sell more sunscreen outside summer?
Can I show the SPF on the main image?
Should I make a tinted sunscreen for Indian skin?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Skincare
Sellers of sunscreens also need
Also selling from a shop, a workshop or a warehouse? See the page for personal care brands.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your sunscreens sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.