CBSE schools · CRM
Keep every enquiry, call and registration in one record the office can sort.
A CRM for a CBSE school is the single record of every admission enquiry, with the child's entry class, the source and the next step. GullySales sets up that record, in a spreadsheet or a CRM tool in ordinary use in India, and writes the rules for keeping it current.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For CBSE schools
Where it usually goes wrong, and what we would do.
“Enquiries live in separate places”
Calls go to the front desk, forms to an email box, WhatsApp to a staff phone. Without one list, the same family is chased twice or not at all.
“The record must carry the entry class”
A list of names does not tell the coordinator who needs a Class 7 seat today. Class, locality and readiness fields let the office sort and call in a sensible order.
“Staff change and notes vanish”
A coordinator leaves with the phone and the history. A shared record keeps the conversation with the family.
“Privacy matters with children's data”
Names, dates of birth and documents need controlled access. The record should hold what the office needs and no more, and be open only to those who handle admissions.
What we do
What we deliver for CBSE schools.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Enquiry record design
Fields for child, entry class, parent contact, locality, source, stage and next call.
Result: A sheet or CRM view the office can start using at once.
Stages from enquiry to confirmed seat
Named stages: enquiry, visit booked, visited, registered, documents received, confirmed.
Result: A board showing where each family stands.
Import of past enquiries
Last year's lists cleaned and loaded, so repeat families are recognised.
Result: One merged list with duplicates removed.
Access and privacy rules
Who may view, edit and export, with a note on keeping children's documents safe.
Result: A written access list.
Staff training notes
A one-page guide for new coordinators on logging every contact.
Result: A guide kept with the record.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these CBSE schools.
- Day schools with classes from nursery to Class 12
- CBSE schools running Class 1 to 10 only
- Schools run by a trust, society or educational group
- Private unaided CBSE schools in city suburbs
- CBSE schools attached to a residential campus
- Schools serving transferred central government, defence or corporate families
- New CBSE schools in their first affiliated years
- Schools that run exam-preparation classes in Class 11 and 12
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need paid software?
Who can see the data?
Can the CRM connect to our website form?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for CBSE schools
Everything else we would do for you.
Closest to this: leads and follow-up
Also for CBSE schools
Or start from the overview: sales and marketing for CBSE schools.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.