CBSE schools · Social media
Post what parents want to see at the school, with consent for every child shown.
Social media marketing for a CBSE school is the planned use of Instagram, Facebook, YouTube and WhatsApp channels to show parents how the school runs and when admissions open. GullySales plans the posts, the permission steps and the replies, so the feed matches the school office.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For CBSE schools
Where it usually goes wrong, and what we would do.
“Parents look for the ordinary day”
A prospective parent wants to see a classroom, the lab, the bus and assembly. Event photographs alone do not answer how a normal Tuesday looks.
“Children's photographs need written consent”
A school feed full of pupils is a risk without parental permission. Consent forms and a rule on faces protect the school and keep the account usable.
“Current parents are the loudest audience”
They share posts in class groups. A feed written only for new admissions forgets the audience that carries the name around the neighbourhood.
“Posting without a calendar wastes the registration window”
If the posts about entry classes arrive after seats are filled, the feed misleads. The content calendar must follow the school's own dates.
What we do
What we deliver for CBSE schools.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A posting calendar tied to the school year
Admission notices, exam seasons, events and holidays planned in order, with a place for each date.
Result: A calendar the office can read and change.
Consent and photograph rules
A form and a short rule on which pictures may be posted and who approves them.
Result: A written rule that every teacher can follow.
Post formats for parents
Short walk-throughs of classrooms, subject choices for Class 9 and Class 11, bus routes and transfer steps.
Result: A set of post templates that match what parents ask.
Reply guide for comments and messages
Who answers, what is said in public and when the parent is moved to a call.
Result: A guide for the person who watches the account.
Platform choice for your parents
A view on which platforms your own parents use, based on the office's enquiries.
Result: A short note naming the platforms worth the effort.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these CBSE schools.
- Day schools with classes from nursery to Class 12
- CBSE schools running Class 1 to 10 only
- Schools run by a trust, society or educational group
- Private unaided CBSE schools in city suburbs
- CBSE schools attached to a residential campus
- Schools serving transferred central government, defence or corporate families
- New CBSE schools in their first affiliated years
- Schools that run exam-preparation classes in Class 11 and 12
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters most for a school?
Can we show student achievements?
Do we need paid promotion?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for CBSE schools
Everything else we would do for you.
Closest to this: content and social
Also for CBSE schools
Or start from the overview: sales and marketing for CBSE schools.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.