CBSE schools · WhatsApp marketing
Answer the admission question on the app the parent already has open.
WhatsApp marketing for a CBSE school means using WhatsApp Business to answer parents, send admission steps and keep registered families informed. GullySales sets up the business account, the quick replies and the rules for consent, so the channel stays useful.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 18 Oct 2026.
For CBSE schools
Where it usually goes wrong, and what we would do.
“Parents prefer a message to a call”
A working parent reads a WhatsApp reply on a break. A message with the documents list and a visit link is saved and shared with the other parent.
“One personal phone is a risk”
When admissions run through a coordinator's own number, history leaves with the coordinator. A school business account with a shared inbox keeps the thread.
“Broadcasts need consent”
A family that gave a number for one enquiry has not agreed to every announcement. Ask, record the permission and give a clear way to stop.
“Class groups blur with marketing”
Current-parent groups serve a different purpose. Keep admissions messages to a separate list, and check the platform's current rules.
What we do
What we deliver for CBSE schools.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
WhatsApp Business account set-up
Profile, catalogue-style admission information, hours and greeting message.
Result: An account that shows the school's details correctly.
Quick replies for common questions
Ready answers for documents, entry age, visit booking and fee headings.
Result: A list of replies loaded into the account.
Click-to-chat links
Links on the website, listing and ads that open a chat with the entry class already named.
Result: Links placed and tested.
Consent and opt-out wording
Short text asking permission for updates and a clear way to stop messages.
Result: Wording used on forms and in the first chat.
Message record in the enquiry sheet
Each conversation noted against the family in the CRM.
Result: Chats that match the record.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these CBSE schools.
- Day schools with classes from nursery to Class 12
- CBSE schools running Class 1 to 10 only
- Schools run by a trust, society or educational group
- Private unaided CBSE schools in city suburbs
- CBSE schools attached to a residential campus
- Schools serving transferred central government, defence or corporate families
- New CBSE schools in their first affiliated years
- Schools that run exam-preparation classes in Class 11 and 12
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we send bulk admission messages?
Should the principal's number be used?
Can we share fee details on WhatsApp?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for CBSE schools
Everything else we would do for you.
Or start from the overview: sales and marketing for CBSE schools.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.