CBSE schools · Lead generation
Bring in enquiries from parents who already fit your entry classes and catchment.
Lead generation for a CBSE school means producing admission enquiries from families who live within reach and want a seat in a class you have. GullySales works on the pages, ads and forms that bring those parents to your office, and on recording where each one came from.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For CBSE schools
Where it usually goes wrong, and what we would do.
“A lead is a child and a class, not just a phone number”
The office needs to know whether the enquiry is for Class 1, Class 6 or Class 9 before anything else. A form that asks only for a name leaves staff guessing, and the reply that follows is generic.
“Registration windows shape the whole year”
Enquiries bunch around the dates your school announces. Outside them, a transferred family or a parent switching boards at a board-exam stage still arrives, and needs a source that is open throughout the year.
“Curiosity and readiness look the same on a list”
A parent comparing five schools and a parent holding the birth certificate both type a message. Without a field for the entry class and the date the child needs the seat, the office cannot tell which to ring first.
“Gate talk is a source too”
Parents learn of the school from neighbours, apartment groups and employers. If those introductions are not recorded, the school cannot tell which channel deserves more effort next window.
What we do
What we deliver for CBSE schools.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Enquiry form built for admissions
Asks for the child's entry class, the locality, the board the child studies under now and the preferred time to be called.
Result: A form whose answers tell the office what to say on the first call.
Landing page for each entry stage
A page for Class 1 families and a separate one for the senior school, each with the steps and documents parents ask about.
Result: Each ad or listing link opens a page that matches the parent's decision.
Search ads limited to your catchment
Google ads on the searches parents use, restricted to the localities your buses and families actually cover.
Result: An ad account whose spend is tied to named localities and entry classes.
Source tracking on every enquiry
Each call, form and walk-in is tagged as search, listing, referral, apartment group or employer.
Result: A sheet that shows which source brought each registration.
Employer and apartment introductions
A short note for HR desks and resident associations nearby, with the admission steps in plain language.
Result: A one-page note ready to hand over or post.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these CBSE schools.
- Day schools with classes from nursery to Class 12
- CBSE schools running Class 1 to 10 only
- Schools run by a trust, society or educational group
- Private unaided CBSE schools in city suburbs
- CBSE schools attached to a residential campus
- Schools serving transferred central government, defence or corporate families
- New CBSE schools in their first affiliated years
- Schools that run exam-preparation classes in Class 11 and 12
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we run ads for admissions?
Will you promise a number of admissions?
Which source should we start with?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for CBSE schools
Everything else we would do for you.
Closest to this: leads and follow-up
Also for CBSE schools
Or start from the overview: sales and marketing for CBSE schools.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.