Day care centres · Digital marketing
Parents decide between February and June, so that is where the spend belongs.
Digital marketing for a day care centre connects local search visibility, parent reviews, social media and timed advertising into one system that fills seats, rather than running each activity separately. GullySales builds this around the two clear peaks in a centre's year, the February to June admission season and the ongoing word-of-mouth referral cycle.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for day care centres
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- Buyer persona development for day care centres
- Branding for day care centres
- Content marketing for day care centres
- CRM implementation for day care centres
- Email marketing for day care centres
- Analytics and reporting for day care centres
- Graphic design for day care centres
Sales and marketing for day care centres, the overview.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For day care centres
Where it usually goes wrong, and what we would do.
“Local search and reviews carry the daily enquiry flow”
Most of the year, a strong Google Business Profile and a steady stream of recent reviews bring in enquiries without any paid spend at all.
“Advertising concentrated around the admission season”
Spend on search and social ads works best from February through June, when parents are actively deciding on the new academic year, rather than spread flat across twelve months.
“Corporate outreach runs on its own separate track”
Reaching offices for an employee childcare tie-up is a direct outreach effort with HR contacts, not something local search or social media can generate on its own.
What we do
What we deliver for day care centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A connected plan across profile, reviews and ads
One plan tying the Business Profile, review requests, age-group content and admission-season advertising together, instead of running each alone.
Result: Every channel points a parent towards the same next step.
A February to June advertising calendar
A media plan concentrating search and social spend in the admission decision window, rather than spread evenly across the year.
Result: Budget is spent when parents are actually deciding.
A separate corporate outreach track for HR tie-ups
Direct outreach materials and a contact list for offices, run apart from the parent-facing local search and social activity.
Result: Corporate leads are pursued on their own track, not left to a website.
A shared calendar across profile, content and posts
One calendar so age-group content, review asks and social posts are timed together rather than published in isolation.
Result: Parents see a consistent, connected centre rather than scattered posts.
One report covering every channel
A single report on enquiries by source, search, social, referral and corporate, against the recorded baseline.
Result: You see the whole picture in one place instead of several logins.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where a centre starts
A day care centre starts by showing what a worried parent wants to see before calling.
- Safety and staffing page
- Write who looks after the children, how staff are verified, the carer-to-child ratio you follow and what happens on pick-up.
- Business Profile
- Add photos of the rooms and play area, hours and fees range. Count calls and requests for a visit.
- Trial day routine
- Reply to each enquiry with a trial day slot, and call the parent after it. Record how many trials become enrolments.
- Parent reviews
- Ask happy parents in person and send the link after a good week. Never offer anything in return.
- Corporate HR enquiries
- Prepare a short note for employers listing what a tie-up involves, and name who replies.
- What to leave until later
- Leave paid ads and a wide social campaign until the page and the trial day follow-up are working. Children's photos need written consent.
Who it is for
This is written for these day care centres.
- Neighbourhood creches and day care centres
- Preschool-attached day care centres
- Corporate day care tie-ups inside office campuses
- Multi-branch day care chains and franchises
- Infant care specialists for children below one year
- Full-day care centres with an activity curriculum
- After-school and holiday camp care providers
- Home-based day care centres formalising into a licensed set-up
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should a new centre start?
How much should we spend on advertising?
Can we post photos of the children on our page?
How do we respond to a parent's complaint before it becomes a review?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for day care centres.
7 min read · 21 Sept 2026How to advertise to school ownersA school buys in a four-month window and is closed to selling for the other eight. Miss November to February and you have missed the year, whatever your campaign looked like.
8 min read · 21 Sept 2026How to advertise to parentsYou cannot advertise to the child, the season is fixed by the admission calendar, and the decision is settled in a WhatsApp group you are not in. Advertising's job is to fill visits, not to close.
6 min read · 18 Sept 2026How to plan the admission cycle: what to prepare before the enquiries arriveAdmission enquiries arrive in a rush, and the first reply decides the shortlist. A backward plan for content, scripts, counsellors and visit slots, with a test for when each is ready.
More for day care centres
Everything else we would do for you.
Closest to this: strategy and research
Also for day care centres
Or start from the overview: sales and marketing for day care centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.