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GRE and GMAT coaching institutes · Digital marketing

Put search, content, ads and follow-up on one plan built around the demo.

Digital marketing for a GRE or GMAT institute joins search, content, ads and messaging into a single path from first search to demo to enrolment. GullySales works on which parts to run, in what order, and how to read the results.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of coaching centres and tutors at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for GRE and GMAT coaching institutes

Sales and marketing for GRE and GMAT coaching institutes, the overview.

Last updated 3 Oct 2026.

For GRE and GMAT coaching institutes

Where it usually goes wrong, and what we would do.

  • “Channels run alone compete for credit”

    Search, ads and social media each claim the enrolment. Without a shared record of where candidates came from, the budget goes to whichever channel reports best.

  • “The demo is the real conversion”

    A click or a form fill is not the goal. The measure that matters is the candidate who sat in a demo, so the plan should be judged at that point and not at the click.

  • “A long decision needs more than one touch”

    A candidate sees a search result, then a video, then a message, then a counsellor call. A plan that covers only one of these loses the candidate at the next.

  • “Ads without a landing page waste the spend”

    Sending paid traffic to a home page makes the candidate search for the batch. A page for the specific exam and batch meets the click with the answer.

What we do

What we deliver for GRE and GMAT coaching institutes.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A one-page marketing plan

    A plan stating the exams, batches, channels and the measure for each, agreed before spending begins.

    Result: Everyone knows what each channel is for.

  2. Tracking from first visit to enrolment

    Source tagging on links and a source field in the CRM, tied together.

    Result: Spend can be compared on demos and enrolments.

  3. Ad campaigns tied to batch start dates

    Campaigns with a landing page for each batch, paused when seats fill.

    Result: Money follows seats that need filling.

  4. A retargeting set for site visitors

    Reminders to people who viewed a batch or demo page and did not book.

    Result: Interested visitors get a second prompt.

  5. A report against the baseline

    Visits, enquiries, demos and enrolments by source, compared with the position recorded before the work.

    Result: You can judge what the marketing did.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these GRE and GMAT coaching institutes.

  • GRE coaching institutes
  • GMAT coaching institutes
  • Institutes coaching for both plus admissions
  • Online and hybrid test preparation
  • One-to-one and small-group coaching
  • Coaching attached to admissions consultancies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small institute start?
Start with the pages that answer candidates' questions and the follow-up that catches enquiries. Add paid ads when a batch needs seats and the landing page is ready.
How do we compare agencies?
Ask what each will measure, how they will tell source from source and whether you own the accounts. Be wary of any promise about rankings or enrolments, which nobody can honestly make.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for GRE and GMAT coaching institutes.

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Everything else we would do for you.

Closest to this: strategy and research

Also for GRE and GMAT coaching institutes

Or start from the overview: sales and marketing for GRE and GMAT coaching institutes.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need