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International schools · Digital marketing

Plan search, pages, ads and replies as one route from curiosity to enquiry.

Digital marketing for an international school joins search, ads, social posts, email and the website into one route that a parent follows from first search to a booked tour. GullySales plans that route, builds its parts and tracks where each enquiry started.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A prospective student speaks with a university admissions adviser

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for international schools

Sales and marketing for international schools, the overview.

Last updated 18 Oct 2026.

For international schools

Where it usually goes wrong, and what we would do.

  • “Channels run separately waste the family's attention”

    An ad that leads to a general home page, a post with no link and a form that goes to an unwatched inbox are three separate efforts. The parent sees a school that does not know what it is offering.

  • “The overseas search and the local search are different campaigns”

    A family planning a move searches in one frame and a local family weighing a curriculum searches in another. Mixing them in a single campaign sends the wrong message to both.

  • “Spend should follow seats and not the calendar”

    Promoting a full grade or a closed intake irritates families and burns budget. The admissions head's view of open places should decide where effort goes in each term.

  • “Counting clicks tells the head nothing about enrolment”

    A campaign report full of impressions does not say which family enrolled. Tracking has to run from the first visit through the tour to the application, or the school cannot judge what worked.

What we do

What we deliver for international schools.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A route map from search to enquiry

    A one-page plan showing each channel, the page it leads to, the form it ends at and the person who replies.

    Result: The plan shows the whole route for each type of family.

  2. Search ad campaigns for relocating families

    Ads and landing pages aimed at parents researching schools before a move, ending in a video-call booking.

    Result: Each campaign has its own page and its own booking form.

  3. Email to enquiries and applicants

    Short messages for families who enquired or applied, sent by the school with consent and a clear stop option.

    Result: Each stage of the application has a message ready.

  4. Source tracking through to enrolment

    Each family traced from the first visit to enquiry, tour, application and enrolment, with the source recorded at every step.

    Result: The head can see which source produced enrolments, not only clicks.

  5. A term-by-term focus note

    A short note matching campaign effort to the grades with open places, agreed with the admissions head before each intake.

    Result: Effort goes to grades that have seats.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these international schools.

  • Schools authorised by the International Baccalaureate to offer the PYP, MYP or Diploma Programme
  • Cambridge IGCSE and A Level schools
  • Schools following an American, British or other overseas curriculum
  • International schools in metro cities serving expatriate families
  • International schools serving returning Indian families
  • International schools with boarding for older students
  • International schools within large corporate or tech campuses
  • New international schools building a reputation

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a new international school begin?
With a clear programme page, a video tour, a booking form and a named reply. Paid effort comes after those exist, because ads sent to a weak page waste the money.
Can you run ads for us?
Yes, inside platform rules that change and differ for education, so we check them before each campaign. We do not promise enquiries, rankings or enrolments, and school advertising rules differ by state and board.
How do we know which channel works?
By recording the source on every enquiry and following it to enrolment. A channel that brings a flood of clicks and no applications is a different story from one that brings a few families who enrol.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for international schools

Everything else we would do for you.

Closest to this: strategy and research

Also for international schools

Or start from the overview: sales and marketing for international schools.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need