PU colleges · Lead generation
Bring in Class 10 families who are ready to ask about your streams.
Lead generation for a PU college means getting a Class 10 student's parent to leave a number or walk in while the stream decision is still open. GullySales builds the stream pages, enquiry forms and school contacts that bring in those families.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For PU colleges
Where it usually goes wrong, and what we would do.
“The decision window is short and shared by every college”
A family chooses a stream in the weeks around the SSLC result, and every PU college in town speaks to the same families then. A college that appears only after the decision is made is asking for a seat that is already taken.
“The parent asks about the stream, the student asks about friends”
The parent compares coaching and fees, while the student wants to know who else is joining. A single enquiry form that asks only for a name and number hides which of the two is driving the visit.
“A feeder school is a lead source nobody logs”
A principal or class teacher who recommends your college sends families without any form being filled. If the school, the teacher and the student are not written down, the college never learns which school deserves another visit.
“Outstation parents enquire at night and from a phone”
A parent in another district reads about hostel and fees after work, on a small screen. A form with a long list of fields or a brochure that opens as a heavy file loses that parent before the first call.
What we do
What we deliver for PU colleges.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Stream-wise landing pages
One page each for science, commerce and arts, stating the subjects, the coaching arrangement and the fee headings as the college confirms them.
Result: A parent searching for one stream lands on a page about that stream.
A short enquiry form with a source field
Name, number, stream interest and where the family heard of you, with nothing else required on the first contact.
Result: Every enquiry arrives with its source recorded.
Feeder school register
A sheet of the schools near you, the contact at each, the date of each visit and the students who later enquired.
Result: The principal can see which schools send students and which have not been visited.
Result-week enquiry plan
Which pages, messages and phone answers go live before the SSLC result, and who is on the phones.
Result: The college is ready when the first calls arrive.
Joined-student source review
A review of the enquiry list against the admission register, showing the source of each joined student.
Result: The next year's effort is placed where students actually came from.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these PU colleges.
- Science colleges with integrated NEET, JEE or CET coaching
- Commerce-focused PU colleges with CA and CS foundation
- Arts and humanities PU colleges
- PU colleges attached to a school or a trust
- Residential PU colleges with hostel and study hours
- Composite colleges offering several streams
- Girls' PU colleges
- Government-aided and private unaided PU colleges
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which source should we count on?
Do you promise a number of enquiries?
Can we use ads for lead generation?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for PU colleges
Everything else we would do for you.
Closest to this: leads and follow-up
Also for PU colleges
Or start from the overview: sales and marketing for PU colleges.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.