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Study abroad consultants · Digital marketing

Join search, social, WhatsApp and follow-up into one path from click to offer.

Digital marketing for a study abroad consultant is the combined work of search, social channels, WhatsApp and the follow-up behind them, aimed at students and the parents who pay. GullySales connects these pieces and measures them by counselling sessions and offers rather than clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An admissions counsellor reviews a university plan with a student and parent

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for study abroad consultants

Sales and marketing for study abroad consultants, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For study abroad consultants

Where it usually goes wrong, and what we would do.

  • “Ads that end at a homepage waste the click”

    A student who clicks an advert for a country and lands on a general page leaves. The advert, the landing page and the form need to speak about the same country and intake. A matched page turns the click into an enquiry.

  • “The cheap lead may be the wrong lead”

    A low cost per enquiry from a broad advert can fill the log with people who cannot fund or qualify. Counting counselled students and applications gives a truer picture of what works. Judge the spend by counselled students.

  • “The channel mix changes by intake”

    Enquiries rise before an intake closes and fall after. A plan that spends evenly through the year misses the weeks when families decide. Plan the weeks around the deadlines your students face, and spend least where families have already decided.

  • “Digital without the phone call loses the family”

    Parents still want a voice on the other end. Online enquiries that are not followed by a prompt, human call are lost to the consultancy that rings. Ring every online enquiry in the hours you have agreed.

What we do

What we deliver for study abroad consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan matched to your intakes

    A plan that sets out which channels carry the effort at which point in each intake cycle.

    Result: Effort rises when families decide.

  2. Landing pages for each campaign

    A page for every country or course you advertise, matching the advert's promise and offering one next step.

    Result: A click lands on the page it was promised.

  3. Advert and audience review

    A review of who sees your adverts and what they cost against the counselled students they produced.

    Result: Spend is judged by students, not clicks.

  4. One enquiry path from every channel

    Search, social, WhatsApp and fairs all feeding one log with a source label.

    Result: You see the whole path from first contact to enrolment.

  5. A baseline before anything changes

    A record of present enquiries, sessions and offers, taken before any new work begins.

    Result: Later results are compared with something real.

  6. A report on offers and enrolments

    Enquiries by source, counselling sessions, applications and offers in one view.

    Result: You can decide where to put the next rupee.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these study abroad consultants.

  • Consultants specialising in one country
  • Multi-country overseas education consultants
  • Test preparation institutes that also counsel
  • Nursing and allied health education consultants
  • Engineering and technology admissions consultants
  • Management and MBA admissions consultants

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What should we measure first?
Count enquiries by source and the counselling sessions that came from them. After that, add applications and offers. Clicks and likes are easy to count, but counselled students tell you whether the work is paying.
Do we need paid advertising?
Some consultancies grow on referrals, fairs and search alone. Paid advertising makes sense when you have a clear country and intake to promote and a follow-up routine that can handle the enquiries. We look at both before advising.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for study abroad consultants.

All articles

More for study abroad consultants

Everything else we would do for you.

Closest to this: strategy and research

Also for study abroad consultants

Or start from the overview: sales and marketing for study abroad consultants.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need