Electrical contractors · Lead generation
Getting onto the bid list happens months before the BOQ.
Lead generation for an electrical contractor is being on the list when a BOQ goes out, and chasing the estimates already sent. GullySales builds the consultant and builder list, logs every estimate with a follow-up date, and tracks the renewal and tender dates you can find out.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for electrical contractors
- SEO for electrical contractors
- PPC ads for electrical contractors
- Digital marketing for electrical contractors
- Reputation management for electrical contractors
- Local SEO for electrical contractors
- Branding and identity for electrical contractors
- Social media for electrical contractors
- Content marketing for electrical contractors
Sales and marketing for electrical contractors, the overview.
For electrical contractors
Where it usually goes wrong, and what we would do.
“A BOQ is not a lead, it is a shortlist you were already on”
By the time the drawings arrive, the decision about who gets asked was taken months earlier in a conversation nobody recorded.
“The estimate you never chased is the biggest loss”
Two evenings of pricing go out and nothing comes back, and the next sign is another contractor's van parked at the site.
“An AMC renewal has a date on it”
Apartment associations and facility managers renew electrical maintenance contracts in a known month, and almost nobody asks them before it comes round.
What we do
What we deliver for electrical contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A builder, consultant and architect list
Every firm that has sent work or could, with the person's name, what they have seen you do and the date you last spoke to them.
Result: You notice a source going quiet before the work goes elsewhere.
An estimate log with a follow-up date and a loss reason
Every BOQ and estimate recorded with the value, the date to call about it and, when lost, the reason you were given.
Result: The reason a job went elsewhere stops being a guess.
An AMC and shutdown calendar
Renewal months for apartment and building maintenance contracts, and the planned shutdown windows at nearby factories, each with a person to approach.
Result: You ask before the contract is renewed without you.
Tender and enlistment tracking
The tenders open for your licence class, with documents and enlistment renewals kept current so nothing is missed on a deadline.
Result: You stop finding out about a tender after it closes.
Homeowner enquiry capture
A form and phone routine taking the property type, the age of the wiring and the load being added, so a site visit is judged before it happens.
Result: Site visits stop going on enquiries you would decline.
Value by source reported monthly
Estimates sent, orders won and value by builder, consultant, tender and homeowner, read against the baseline taken before the work started.
Result: You can see what one client's slowdown would cost.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these electrical contractors.
- Licensed contractors for residential and apartment projects
- Commercial and office fit-out electrical contractors
- Industrial and factory electrical contractors
- HT, substation and transformer installation contractors
- Government and PWD enlisted electrical contractors
- Electrical maintenance and AMC providers for apartments and buildings
- Villa and home rewiring specialists
- Solar, EV charger and DG set installation contractors
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for electrical contractors
- 1
Assess
We look at where your last two years of work came from, how many estimates turned into jobs, and how much depends on one or two builders.
- 2
Fix the estimate follow-up
A log for every BOQ and estimate, a follow-up call schedule and a record of why jobs are lost.
- 3
Build the proof
Project records with approvals and photographs, a company profile and a list of references who will take a call.
- 4
Widen the sources
Consultant and builder outreach, factory and facility manager contact, and local search for home jobs.
- 5
Keep them sending work
Regular contact with every builder and consultant who has sent a job, and a thank-you when a project closes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We have never kept a list. Where do we start?
How often should we call a consultant who has sent us nothing?
Can marketing help a contractor who gets all work through contacts?
How do we show consultants we can handle HT and approval work?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for electrical contractors
Everything else we would do for you.
- SEO for electrical contractors
- PPC ads for electrical contractors
- Digital marketing for electrical contractors
- Reputation management for electrical contractors
- Local SEO for electrical contractors
- Branding and identity for electrical contractors
- Social media for electrical contractors
- Content marketing for electrical contractors
- Email marketing for electrical contractors
Or start from the overview: sales and marketing for electrical contractors.