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GullySales

Electrical contractors · Pay per click advertising

Nobody searches for a BOQ, so advertise to the homeowner.

Paid advertising for an electrical contractor reaches the homeowner and the small commercial side, because project work arrives through consultants and builders instead. GullySales runs those campaigns, keeps the electrician-rate and job searches out of the budget, and says where the money is wasted.

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A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for electrical contractors

Sales and marketing for electrical contractors, the overview.

For electrical contractors

Where it usually goes wrong, and what we would do.

  • “Electrician near me is the wrong search to buy”

    The person typing it wants somebody for a switchboard at five hundred rupees, not a licensed firm quoting a rewire with cable sizes in it.

  • “Solar and EV searches are full of subsidy questions”

    People looking up scheme eligibility and panel prices click the same adverts as the homeowner who genuinely wants a charger installed.

  • “Your commercial buyer does search, just rarely”

    A facility manager looking for an apartment maintenance contractor or a DG set installer is a small volume of searches and worth every rupee.

What we do

What we deliver for electrical contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split homeowner and commercial

    Separate budgets and wording for rewiring, solar, EV chargers and apartment maintenance contracts, each with its own page and its own form.

    Result: A maintenance contract enquiry stops competing with a switchboard call.

  2. A form that asks the property and the load

    House or apartment, the age of the wiring, what is being added and the sanctioned load, taken before anyone drives out to see it.

    Result: Your engineer's day is spent on real jobs.

  3. Negatives for jobs, courses and materials

    Blocks on electrician vacancy, ITI course, wiring diagram, electrical shop, cable price and the subsidy searches that surround solar.

    Result: The budget stops answering students and shoppers.

  4. Landing pages that show the estimate you give

    A page naming your licence class, the cable and earthing you quote and a sample of what a written estimate from you contains.

    Result: A homeowner sees why your price differs from an electrician's.

  5. Call tracking with the unanswered calls counted

    A separate number per campaign, recorded, with a note of the calls that rang out while the whole team was on site.

    Result: You learn how many paid calls nobody took.

  6. Cost per site visit and per order

    Spend read each month against site visits made, estimates sent and orders won, set against the baseline taken in the free audit.

    Result: You know which line of work repays advertising.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Read the full performance marketing and PPC page

Who it is for

This is written for these electrical contractors.

  • Licensed contractors for residential and apartment projects
  • Commercial and office fit-out electrical contractors
  • Industrial and factory electrical contractors
  • HT, substation and transformer installation contractors
  • Government and PWD enlisted electrical contractors
  • Electrical maintenance and AMC providers for apartments and buildings
  • Villa and home rewiring specialists
  • Solar, EV charger and DG set installation contractors

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for electrical contractors

  1. 1

    Assess

    We look at where your last two years of work came from, how many estimates turned into jobs, and how much depends on one or two builders.

  2. 2

    Fix the estimate follow-up

    A log for every BOQ and estimate, a follow-up call schedule and a record of why jobs are lost.

  3. 3

    Build the proof

    Project records with approvals and photographs, a company profile and a list of references who will take a call.

  4. 4

    Widen the sources

    Consultant and builder outreach, factory and facility manager contact, and local search for home jobs.

  5. 5

    Keep them sending work

    Regular contact with every builder and consultant who has sent a job, and a thank-you when a project closes.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • ViRo Enterprises

    Situation
    There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
    What we did
    • User experience planned first
    • A responsive website
    • Pages written properly
    • One visual language
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we advertise for project work?
No. A builder's purchase team and an MEP consultant do not find contractors through adverts, and the budget goes nowhere. Put that money into the project records, the profile and the calls to consultants.
Is solar and EV charger advertising worth it?
For a firm set up to handle the approvals and the load check, yes, because the enquiry volume is real. For a firm subcontracting all of it, the margin will not carry the click prices. The free audit looks at that before recommending anything.
Can marketing help a contractor who gets all work through contacts?
Yes, by adding contacts on purpose rather than by chance. Most of the work is a written list of builders and consultants and a call to each one every few months. Local search then catches the homeowners who need rewiring.
How do we show consultants we can handle HT and approval work?
With documented projects. A short record of each transformer, substation or HT job, with the approvals obtained and photographs of the installation, changes what a consultant sends you.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for electrical contractors

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical contractors.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit