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Commercial insurance brokers · Digital marketing

Pull website, LinkedIn, email and introductions into one plan aimed at mandates.

Digital marketing for a commercial broker is the combined use of your website, search, LinkedIn and email to get found by corporate buyers and their advisers. GullySales plans these around mandates and renewals, not around clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Insurance brokers: show a real physical business scene illustrating Client files and risk details. Hold each client with contacts, assets, turnover and the full list of cover arranged through the firm, whichever underwriter issued it.

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for commercial insurance brokers

Sales and marketing for commercial insurance brokers, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For commercial insurance brokers

Where it usually goes wrong, and what we would do.

  • “Reach matters less than the right few”

    A broker needs the right named companies to know its name, not a crowd of visitors. Measuring page views alone rewards the wrong work.

  • “Channels should support the meeting”

    Search brings a buyer to a risk page, LinkedIn builds familiarity and email carries a renewal note. Each should lead to a conversation with a named person at your firm.

  • “Paid ads suit few broker needs”

    Advertising is possible, but a finance head does not pick a broker from an ad to choose a broker. Check platform rules and your compliance officer's view before spending, and start with owned channels.

  • “Measurement should follow mandates”

    Meetings booked, pitches made and mandates won are the numbers that matter. Tracking them from a written starting point keeps the plan honest. Keep the plan small enough that your own team can sustain it alongside placement work.

What we do

What we deliver for commercial insurance brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan tied to mandates

    A plan showing what each channel is for and how it leads to a meeting.

    Result: You can explain why each activity exists.

  2. Target account approach

    A list of named companies and the combined touches planned for each.

    Result: Effort goes to accounts you actually want.

  3. Measurement set-up

    Tracking for enquiries, meetings and mandates, with a starting position recorded.

    Result: Progress is checked against a written baseline.

  4. Email note framework

    Templates for renewal-window and introducer notes, ready for compliance review.

    Result: Outbound emails are consistent and approved.

  5. Compliance review path

    A route for every public piece to be read by your compliance officer before release.

    Result: Nothing goes out unchecked.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these commercial insurance brokers.

  • Small and mid-sized manufacturers with plant and machinery cover
  • Exporters and importers needing marine cargo cover
  • Real estate developers and contractors needing contractors' all-risk
  • Hospitals and clinics needing professional indemnity
  • IT and services firms needing cyber and professional liability
  • Firms buying group health and group accident for staff
  • Logistics operators and cold chains
  • Hotels, malls and large retail premises

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small broker start?
With the website and a few strong risk pages, then LinkedIn presence for senior staff. Add other channels when those work.
Do we need a large budget?
Not to begin. Owned channels cost mainly time and writing, and spend is decided after we see what works.
Can you manage everything?
We can set up and run parts, with your team supplying the knowledge and approvals.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for commercial insurance brokers

Everything else we would do for you.

Closest to this: strategy and research

Also for commercial insurance brokers

Or start from the overview: sales and marketing for commercial insurance brokers.

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