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Fertility hospitals · CRM

Keep every couple's enquiry in one private record instead of in three staff phones.

A CRM for a fertility hospital is a system that records each enquiry, who handled it and what was agreed, with access limited to the staff who need it. GullySales sets up the fields, the stages and the permissions, and trains the desk to use them.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for fertility hospitals

Sales and marketing for fertility hospitals, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For fertility hospitals

Where it usually goes wrong, and what we would do.

  • “Couples repeat their story when staff change”

    If an enquiry lives in one coordinator's phone, a different staff member starts again and the couple retells a history they find hard to tell. A shared record means the couple is not asked twice.

  • “Health details do not belong in a sales tool”

    A CRM for enquiries should hold contact details, source and stage, not diagnoses or reports. Clinical records stay in the hospital's own system, and the data rules for health records apply.

  • “Stages differ from a normal sales funnel”

    A couple may enquire, consult, go away to think, return after months and pause again. The stages need names for waiting and returning, not just won and lost.

  • “Referral sources need their own field”

    Without a source field, the hospital cannot see which gynaecologists send couples. A name against each referral lets the coordinator thank the doctor and see which relationships have gone quiet.

What we do

What we deliver for fertility hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A field and stage design

    Fields for contact, source, preferred call time and stage, with stages for deciding, returning and pausing.

    Result: The owner can read the stages and see where each couple stands.

  2. Permissions by role

    Rules for who sees, edits and exports records, with clinical details kept out.

    Result: Each role has a written list of what it can open.

  3. A referral source list

    Gynaecologists and other referrers entered as a source, linked to each couple they send.

    Result: Referrals are traceable to a named doctor.

  4. Import of existing enquiries

    A tidy-up and transfer of the current phone and sheet records into the system.

    Result: Old enquiries sit in one place with their sources noted.

  5. Desk training and a one-page guide

    A session for the desk and a short guide on how to log a call.

    Result: Each staff member knows what to record and what to leave out.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these fertility hospitals.

  • Hospitals with a dedicated fertility and IVF department
  • Women and children hospitals with a fertility unit
  • Multispeciality hospitals with an assisted reproduction centre
  • Fertility hospitals with a male infertility and andrology clinic
  • Fertility hospitals with a high-risk pregnancy and NICU
  • Hospitals known for endoscopic surgery and reproductive surgery
  • Hospitals drawing couples from smaller towns and other states
  • Hospital groups with fertility units across several cities

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can the CRM hold medical reports?
We advise against it. Keep reports in the hospital's own clinical system and follow the data rules that apply to health records. The CRM holds contact and stage only.
Which CRM should we use?
One your desk will actually use. We compare a few tools in ordinary use in India against your needs and your adviser's view on data, then recommend, rather than starting from a favourite.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for fertility hospitals

Everything else we would do for you.

Closest to this: leads and follow-up

Also for fertility hospitals

Or start from the overview: sales and marketing for fertility hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need