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Fertility hospitals · Social media

Post for couples who read quietly and never comment, and keep every post privacy-safe.

Social media marketing for a fertility hospital means sharing information about doctors, facilities and the first visit in a tone that respects how private the subject is. GullySales plans the posts and the replies, and keeps clear of patient stories and outcome claims.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For fertility hospitals

Where it usually goes wrong, and what we would do.

  • “Couples watch and do not engage”

    A couple considering treatment rarely likes or comments, because the activity would show in a feed. Reach and saved posts matter more than visible reactions, so a quiet page can still be doing its job.

  • “Patient stories are the usual trap”

    Hospitals are tempted to post a happy family or a baby photo. In this trade that breaches privacy, may breach advertising rules and presses on couples still trying. Post the doctors, the building and the process instead.

  • “Comments ask clinical questions in public”

    A follower may describe a medical history in a comment. A good reply is short, kind and moves the conversation to a call, without giving advice or confirming that the writer is a patient.

  • “Awareness days are a safe subject”

    Dates connected with reproductive health let the hospital share general information from its doctors. Each post still needs a doctor's review and a check against the rules that apply to you.

What we do

What we deliver for fertility hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan around doctors and facilities

    A set of post ideas on doctors, the laboratory, the waiting area and what a first visit involves, reviewed by the doctors.

    Result: The owner approves a list of topics before anything is posted.

  2. Post templates in a consistent look

    Designs in the hospital's colours with room for a short, plain message.

    Result: Posts look like one hospital, not a collection of one-offs.

  3. A comment and message reply guide

    Wording for replying to questions in public and moving them to a private call.

    Result: The desk knows what to say and what never to say.

  4. A list of what is never posted

    A short rulebook: no patient faces, no baby photos, no success claims, no sex-related content.

    Result: Anyone posting for the hospital has the rules in writing.

  5. A review step with your adviser

    A route for each post to be checked by a doctor and your adviser before it goes out.

    Result: Every post has a named approver.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these fertility hospitals.

  • Hospitals with a dedicated fertility and IVF department
  • Women and children hospitals with a fertility unit
  • Multispeciality hospitals with an assisted reproduction centre
  • Fertility hospitals with a male infertility and andrology clinic
  • Fertility hospitals with a high-risk pregnancy and NICU
  • Hospitals known for endoscopic surgery and reproductive surgery
  • Hospitals drawing couples from smaller towns and other states
  • Hospital groups with fertility units across several cities

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we post photos of babies born at the hospital?
No. It breaches the privacy of the family and may breach advertising rules. Advertising rules for fertility treatment differ by profession and state, so check every page with your own council or adviser.
Is paid promotion on social platforms allowed?
Platforms have their own health and fertility advertising policies that change, so check the platform's current rules. We keep copy to information about the service.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.