Fertility hospitals · Healthcare
Be the fertility hospital a couple trusts after months of trying and a lot of waiting.
A couple in their mid-thirties in Hubballi have been trying for three years. The wife's gynaecologist has finally said they need a specialist.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A fertility hospital is a hospital that treats couples who struggle to conceive, with gynaecologists, andrologists, an embryology laboratory and the surgical and obstetric backup of a full hospital. Couples choose slowly and compare more than one centre. GullySales prepares the doctor pages, the first-consultation route, a privacy-minded follow-up note and referral material for gynaecologists.
Late at night, with the house asleep, a phone screen shows treatment pages, several hospital sites and a row of open tabs. The search is for a doctor a patient can imagine telling everything to, a place that treats both partners, and a number that does not mean explaining everything to a stranger on a first call.
A fertility hospital differs from a standalone IVF clinic in what sits behind the consultation: surgery for fibroids or endometriosis, a high-risk pregnancy unit, a male fertility clinic, a NICU for the baby. Couples with complicated histories want to know that everything is under one roof, and the hospital has to say so without promising what no hospital can promise.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How fertility hospitals are chosen.
Couples take months to decide. They begin with a gynaecologist's advice or a friend's whispered recommendation and then search for the centre by name, reading reviews for the sentences that show how the doctor spoke. They compare centres on the doctor, on privacy, on distance for repeated visits and on cost, which a hospital page has to state plainly to answer. A cost page that gives ranges and says what sets the final figure answers that.
The first call carries weight. A couple who gets a rushed answer, or who is made to repeat their story, moves to the next hospital. A calm explanation of what the first consultation involves, which tests may be asked and whether both partners should come, is what a couple is listening for. Some couples also ask directly for a woman doctor.
Fertility treatment is regulated by the Assisted Reproductive Technology (Regulation) Act 2021 and its rules, and the PCPNDT Act bars sex selection and any advertising of it. Rules on what can be said about outcomes differ by state and body and change, so check every line with your own adviser. Do not publish success rates, guarantees or patient stories.
The problem
What usually goes wrong for fertility hospitals.
What owners tell us on the first call, in their words.
“Couples visit us once and then disappear for months”
They had a consultation, went home to think and no one has been in touch, so we do not know whether they chose elsewhere or are still deciding.
“Our site looks like every IVF clinic's site”
A couple comparing hospitals cannot see what a hospital behind the fertility unit offers, such as surgery, a pregnancy unit or a men's clinic.
“Husbands feel the centre is for the wife”
Male fertility is part of the picture, yet the site and the desk speak only to the wife.
“Couples ask about cost and we will not say”
The desk is told not to quote on the phone, so couples ask in a WhatsApp group instead, where the answers are not ours.
“Gynaecologists send fewer couples than they used to”
They send to the centre whose coordinator calls them back after a referral, and ours does not.
“Reviews are too careful or too angry”
Satisfied couples want privacy and write nothing. Unhappy ones write at length and we cannot reply without breaching confidentiality.
What we do
What we do for fertility hospitals.
Everything included for fertility hospitals.
Doctor pages that let a couple imagine the consultation
Qualifications and registration details, the doctor's areas of work and how the first meeting runs, written in the doctor's own plain words.
A page for the whole-hospital advantage
A clear explanation of what the hospital offers beyond the fertility unit: laparoscopic and hysteroscopic surgery, andrology, a pregnancy unit and a newborn unit, without claims about outcomes.
A first-call routine that respects privacy
A script and a private WhatsApp route that asks for the least information, offers a time for both partners and does not make anyone repeat the story.
Pages that speak to the husband
Plain pages on semen analysis, male fertility consultation and what to expect, written for a man coming to this for the first time.
A cost explanation
A page and a phone script that explains what a consultation, an investigation and a cycle involve and what changes the cost, approved by your finance head, with no promise of success.
A gynaecologist referral routine
A script for your coordinator to update the referring doctor after a referral, with the couple's consent, and a visit plan for the doctors who refer most.
How the result is measured
- Enquiries by source and how many reached a consultation
- Couples who attended together
- Couples who consulted and came back for the next step
- Referrals from gynaecologists and other doctors
- Out-of-town enquiries and visits
- Review count and rating, with every reply checked for privacy
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for fertility hospitals
Each has its own page: what it involves for fertility hospitals, what you get, and what it is measured on.
- Lead generationBring in couples who need what your fertility unit and the hospital behind it can do.
- SEOBe the fertility hospital a couple finds when they search for a doctor or town.
- Local SEOShow up on the map when a couple in your city or district looks for a fertility centre.
- Social media marketingPost for couples who read quietly and never comment, and keep every post privacy-safe.
- Content marketingWrite what a couple needs to know before they dare to book a first consultation.
- Buyer personaDescribe the couple, the referrer and the relative who all shape one decision.
- CRMKeep every couple's enquiry in one private record instead of in three staff phones.
- Follow-up systemsFollow up with couples who are thinking, without ever sounding like a sales call.
- WhatsApp marketingUse WhatsApp to take a couple's first question privately, and keep reports off it.
- Digital marketingPlan search, maps, referrals and WhatsApp as one route a couple can follow to your door.
- WebsiteBuild a site that shows the doctors, the hospital behind them and a calm way to ask.
Worth a page and a campaign of their own
First consultation bookings from couples · Male fertility and joint consultations · Surgical fertility care, such as fibroids and endometriosis · Referrals from gynaecologists · Out-of-town couples planning repeat visits · Cost and financing questions · Privacy in calls, messages and records · High-risk pregnancy and delivery after treatment
Priority campaigns
Campaigns for what fertility hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Search campaign on fertility questions
Google Ads and pages for the questions couples type, such as when to see a fertility specialist, aimed at your catchment and worded within advertising rules.
Awareness talks for gynaecologists and general practitioners
Educational sessions by your fertility team on investigation and referral, with a pathway card.
Male fertility awareness campaign
Content for men on semen analysis and consultation, placed in the channels men use and worded without embarrassment.
Out-of-town couples campaign
Pages and ads for nearby districts and states describing the visit schedule and stay arrangements, with a single contact.
Beyond search
Where we reach buyers of fertility hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Gynaecologists and obstetricians
A couple's first question goes to the gynaecologist who has treated the wife for years. The referral card and the wording for a call back to that doctor are prepared for your coordinator.
Urologists, endocrinologists and general physicians
A husband with a low semen report is sent to a urologist, and a wife with thyroid or sugar problems to an endocrinologist or physician. A short pathway sheet tells them what your hospital can take on and whom to ring.
Couples who have completed treatment
A couple who has finished treatment stays on a private follow-up list, with their consent, for their own check-ups. No story is published, no review or referral is asked for, and a couple who says no is left alone.
Search on fertility questions and place
Pages and a Maps listing matched to how couples search at night and read slowly.
Corporate health and wellness programmes
A talk outline on reproductive health for an HR team that invites one, led by your doctor.
Who it is for
This is written for these fertility hospitals.
- Hospitals with a dedicated fertility and IVF department
- Women and children hospitals with a fertility unit
- Multispeciality hospitals with an assisted reproduction centre
- Fertility hospitals with a male infertility and andrology clinic
- Fertility hospitals with a high-risk pregnancy and NICU
- Hospitals known for endoscopic surgery and reproductive surgery
- Hospitals drawing couples from smaller towns and other states
- Hospital groups with fertility units across several cities
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for fertility hospitals
- 1
Hear from the fertility head and the administrator
We read your requirements brief and talk to the fertility head and the administrator about the couples you see, the hospital's strengths behind the unit and your concerns about privacy.
- 2
Read what couples read
We search the way a couple does and note what your listing, site and reviews say compared with two or three other hospitals in your city.
- 3
Fix the first contact
The call script, the private WhatsApp route, the booking and the follow-up for couples who have not decided.
- 4
Write the pages with the team
Doctor, treatment and male fertility pages drafted with your team and checked by your adviser before publishing.
- 5
Follow couples and referrers
We set consultations, return visits and referrals against the starting record and rework what is not doing its job.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions fertility hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we publish our pregnancy success rate?
How is a fertility hospital page different from an IVF clinic page?
Can we share stories from couples who conceived?
Can you run ads for this?
How do we handle sensitive information on WhatsApp?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.