Home nursing services · Healthcare
Be the agency that has a nurse ready when the discharge slip says Thursday.
The call comes at six in the evening. A father is being discharged tomorrow after a hip operation, the ward sister has said a nurse is needed for dressings and injections, and the son has not hired anyone to look after a patient before.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Home nursing services supply trained nurses and attendants to care for a patient at home after surgery, a stroke or a long illness. Marketing makes you the number a family finds at the worst moment. Sales covers the home assessment, the rate and the replacement promise. GullySales works on the enquiry, the follow-up and the family's referral trail.
Home nurse near me goes into Google, four numbers get rung, and the family goes with the one that answered and asked the right questions about the catheter. Hospitals do not train families for this, so the family buys on voice and speed. Nurses and attendants are the product, and a nurse who does not turn up on day three costs you the family and the next three they would have told. Your marketing has to find the family early. Your sales has to show who is coming, what that nurse is trained for and who comes when the nurse falls sick.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How home nursing services are chosen.
The buyer is a son, daughter or spouse, deciding in a hurry against the discharge date. They search Google and Maps, ask the ward nurse or the treating doctor, or post in the building's WhatsApp group. The first call is judged on whether the person asks about the patient's condition, or only about the rate.
The decision settles on three questions. Is the person a trained GNM or ANM nurse registered with the State Nursing Council, or a general attendant for bed care? Who verifies the nurse's background and who replaces the nurse if one leaves? What does it cost per shift, and is the day shift different from the twelve-hour night? An agency that can answer these on the first call has the stronger start.
After the first week the family judges the agency on small things: whether the nurse is on time, whether anyone from the office phones to ask how it is going, and how a replacement is handled when the nurse takes leave. A family that is satisfied goes back to the ward sister and says so.
The problem
What usually goes wrong for home nursing services.
What owners tell us on the first call, in their words.
“Families ring us, hear the rate, and hang up”
We say the amount before we have asked about the patient, so the family hears a price list instead of someone who understands. The next agency asks about the bedsores first.
“The enquiry comes on Sunday night and the office opens on Monday”
Discharge slips get written in the evening or before a weekend. A missed call at eight at night is a patient placed with another agency by the morning.
“Nurses leave and the family blames us”
A nurse resigns or leaves for a village, the replacement is not ready, and the family is left alone with a patient. They do not post a complaint. They simply never call again.
“Hospital nurses and doctors refer us and we never thank them”
The ward in-charge has sent families our way and nobody from our side has called back with news, so the ward starts recommending the other agency.
“Our website lists every kind of staff and tells the family nothing”
A page that says nurses, attendants, ayahs, caregivers does not help a daughter whose mother has a tracheostomy tube and needs a trained nurse tonight.
“We cannot say why one nurse costs more than another”
The family sees one rate for a GNM nurse and another for an attendant and assumes we are padding. Nobody has written down, in plain words, what each person is and is not allowed to do.
What we do
What we do for home nursing services.
Everything included for home nursing services.
A page for each type of nursing need
Separate pages for post-operative care, stroke patients, night duty, newborn care and palliative nursing, each naming the kind of nurse or attendant you send, what that person can and cannot do and what the family should prepare at home.
A first-call script for family enquiries
The questions to ask about the patient before the rate is named, how to explain the difference between a nurse and an attendant, and how to record the answers so the next caller has them.
An after-hours enquiry reply
A WhatsApp and missed-call reply that goes out when the office is shut, asks the three questions you need and promises a call from a named person you have rostered for it.
A nurse profile sheet for families
A one-page profile with the nurse's qualification, languages, the kind of cases handled and the verification done, shared only with the family and with the nurse's consent.
Ward and doctor referral routine
A list of the wards, discharge desks and consultants who send you families, a thank-you note to send back after each referral and a short capability sheet they can keep.
Google Business Profile and review upkeep
A profile that lists your areas, nursing categories and phone hours, with a polite request to satisfied families for a Google review once the patient has recovered.
Enquiry and assignment record
Enquiries by source and by need, assessments done, assignments started and families who extended or referred, set against a baseline taken at the start.
How the result is measured
- Enquiries by source and by type of care
- Evening and weekend calls answered or returned
- Home assessments done against assignments started
- Families who extend or ask for a second nurse
- Referrals received from wards and doctors
- Google reviews from families after recovery
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for home nursing services
Each has its own page: what it involves for home nursing services, what you get, and what it is measured on.
- Lead generationReach the family while the discharge date is still being fixed, not after.
- SEOShow up when a family searches for a nurse who can manage a catheter tonight.
- Local SEOBe the home nurse a family finds on the map while the patient is still in hospital.
- Social media marketingPost what a family needs to know before the nurse arrives, never a patient's face.
- Content marketingWrite the answers a family looks for in the days around discharge.
- Buyer personasWrite down who is calling: the son at the discharge desk or the daughter abroad.
- CRMKeep every enquiry, nurse and assignment in one record the whole office can read.
- Follow-up systemsRing the family back before they ring the next agency on the list.
- WhatsApp marketingAnswer the family on the app they already have open at the hospital.
- Digital marketingRun search, maps, WhatsApp and ward referrals as one system.
- WebsiteBuild a site that tells a worried family who is coming and how to reach you tonight.
Worth a page and a campaign of their own
Post-surgery nursing for dressings, injections and drains · Bedridden patient care and bedsore prevention · Stroke recovery care with physiotherapy support · Night duty and twelve-hour shifts · Tracheostomy, catheter and tube feeding care · Baby care and mother nursing after delivery · Palliative nursing at home · Short assignments after a hospital discharge · Replacement nurse arrangement for leave and exits
Priority campaigns
Campaigns for what home nursing services most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Discharge week campaign
Google search ads for home nurse and bed care searches in the areas you serve, with a landing page and a click-to-call button that rings the person on duty.
Hospital ward introduction drive
A visit plan and a printed one-page sheet for the nurses' station and discharge desks of the hospitals near you, with a named contact for urgent cases.
Apartment society awareness drive
A short talk or WhatsApp note for resident welfare associations on caring for a bedridden parent, with your number for families who need help.
NRI children campaign
A page and Facebook and Instagram ads aimed at sons and daughters abroad arranging care for parents in Bengaluru, Hyderabad, Kochi or Chennai, with a video call walk-through of the agency.
Family review request after recovery
A message at the point a patient has recovered or the assignment ends, asking for a Google review and for the name of anyone else who might need care.
Beyond search
Where we reach buyers of home nursing services, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Hospital discharge desks and ward nurses
The hospitals and nursing homes nearest your coverage area, with a short introduction for the discharge coordinators who recommend an agency to families.
Surgeons, physicians and neurologists
A one-page note for the surgeon, physician or neurologist whose patients go home needing a nurse, covering how a case is handled and how the doctor hears back.
Physiotherapists and palliative care teams
An introduction for physiotherapists and pain clinics whose patients need nursing alongside therapy.
Resident welfare associations
An awareness note for apartment communities in your area, with a contact number family members can save before a crisis.
Families abroad
Pages and ads for sons and daughters in the Gulf, the US and the UK who arrange care for parents in India from a distance.
Who it is for
This is written for these home nursing services.
- Nurse agencies sending GNM and ANM nurses for post-operative care
- Attendant and bed care agencies for bedridden and elderly patients
- Night-shift and twelve-hour duty nursing providers
- Baby care and new mother nursing services
- Palliative and cancer care nursing at home
- ICU-trained nurse providers for oxygen, tube feeding and tracheostomy care
- Nurse placement bureaus working through ward nurses and local doctors
- Franchise home nursing branches working one neighbourhood
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for home nursing services
- 1
Ring your own office on a Sunday night
Ring the office at nine on a Sunday night and note what happens. Then check where the last families found you and whether ward referrals are written down anywhere.
- 2
Fix the first call
The script, the enquiry record and the callback rule are written to cover the evening and the weekend, not only office hours.
- 3
Write a page for each type of nursing need
Pages by type of need come next, with the nurse profile sheet and a plain explanation of nurse versus attendant so a family understands before ringing.
- 4
Reach the referrers
Wards, consultants and societies each get their own sheet, and search ads cover the families who search on discharge day.
- 5
Keep the family
The office gets a check-in script for the assignment, the family is told the replacement plan at the start, and a review request goes out once the patient is better.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions home nursing services ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you get us enquiries for nurses, not only attendants?
Will you put patient stories or photographs on our website?
We lose families when a nurse leaves. Can marketing fix that?
Is it worth advertising on Google for home nurse searches?
Can we call our nurses trained and verified on the website?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.