Maternity hospitals · Follow up systems
Follow a family from the booking call to the baby's first vaccine without losing them.
A follow-up system for a maternity hospital is the set of reminders, calls and checks that carries a family from the first enquiry through the antenatal visits, the delivery and the baby's first vaccines. GullySales writes the steps, the wording and the log, and your team runs them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What follow up systems means
A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For maternity hospitals
Where it usually goes wrong, and what we would do.
“The gap after the first reply is where couples go”
A couple who got a package range and a doctor's name then waits for a nudge or looks elsewhere. A planned second contact, with an invitation to the ward, keeps the hospital on the shortlist.
“A missed antenatal visit is a sign worth reading”
A mother who skips a scheduled visit may have moved, switched doctors or been put off by the wait. A kind call from the desk, with a new slot offered, finds out which, and the reason goes on the record.
“The weeks before delivery need a different message”
The family now wants to know what to bring, who to call and where to arrive. A message with the labour room entrance and the helpline serves them better than another offer.
“After the discharge the family is on their own”
The postnatal check, the lactation support and the baby's vaccines are booked at the nearest clinic unless someone reminds the family. A consent-based reminder from the hospital keeps the next visit with you.
What we do
What we deliver for maternity hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A map of the steps from enquiry to vaccine
A one-page chart of each contact, who makes it, what it says and where it is logged.
Result: Every person at the desk knows the next step for a family.
Written wording for each message
Scripts and message texts for the first reply, the ward visit invitation, the class reminder and the postnatal reminder, approved by the administrator.
Result: The desk sends wording that has been approved.
A missed visit call
A short, kind call script for the family that did not attend, with a way to rebook and a note on the reason.
Result: A missed visit gets a call before it becomes a lost family.
A pre-delivery message
A message sent near the due month with the entrance, helpline, what to bring and the documents to carry.
Result: Families arrive in labour knowing where to go.
Postnatal and vaccine reminders with consent
Reminders for the postnatal check and the baby's vaccine visits, sent only to families who agreed.
Result: The next visit is booked before the family goes elsewhere.
A log that shows who is overdue
A list of families whose next contact has not been made, reviewed by the desk lead.
Result: Nobody is overdue without someone knowing.
How the result is measured
- Follow-up completion rate
- Average number of follow-ups before close
- Enquiries closed after repeat follow-up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these maternity hospitals.
- Maternity and nursing homes run by one or two obstetricians
- Women and children hospitals combining delivery and paediatrics
- Maternity hospitals with a newborn intensive care unit
- Hospitals offering water birth, birthing suites or private labour rooms
- Multi-branch maternity chains in metro suburbs
- Maternity wings of general hospitals competing for deliveries
- Charitable and trust maternity homes
- Fertility-to-delivery hospitals that see couples from the first consultation
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the follow up systems work runs
- 1
Measure today's reply time
From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.
- 2
Agree targets and the sequence
We set reply targets and the follow-up sequence with your team, based on its real hours and workload.
- 3
Set up templates, tasks and ownership
Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.
- 4
Track and adjust every month
Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will reminders feel like pressure on the family?
Who should make the calls?
How do we handle a family who goes silent?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for maternity hospitals
Everything else we would do for you.
Closest to this: leads and follow-up
Also for maternity hospitals
Or start from the overview: sales and marketing for maternity hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.