Maternity hospitals · Lead generation
Reach the couple at the first scan, before the shortlist is closed.
Lead generation for a maternity hospital means putting the hospital in front of couples while they are still choosing a gynaecologist, and recording every antenatal enquiry from the first message. GullySales works on the pages, the first reply and the log that turn a first-trimester search into a booked antenatal visit.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For maternity hospitals
Where it usually goes wrong, and what we would do.
“The enquiry that matters arrives in the first trimester”
A search for delivery near me comes in the ninth month, when the booking is already made elsewhere. The couple who will deliver with you typed early pregnancy care and a gynaecologist's name months before, and a page has to be waiting for that query.
“Scan centres and labs hold the earliest lead”
The first scan is where a couple meets a doctor, and the doctor's hospital becomes the shortlist. A scan centre that hands over your antenatal booking card reaches the couple on the day the pregnancy is confirmed.
“A grandmother's question is a lead too”
An elder asking whether the family may stay in the room, or what the visiting rules are, is shaping the decision. Logging the question and who asked it lets the next reply speak to the person actually deciding.
“A caller told it depends is a lead lost”
Hearing that package rates depend on the case, the caller writes down a rival's sheet with inclusions listed. The log should hold the range sent and the day it was sent, so no enquiry rests on a vague answer.
What we do
What we deliver for maternity hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An antenatal enquiry log
One shared sheet recording the source, the doctor asked for, the stage of pregnancy if the family shares it, and the reply sent.
Result: Every first-trimester enquiry has a row and a named owner.
Doctor pages with a booking route
A page for each obstetrician showing consulting days and a way to book an antenatal visit.
Result: A couple searching a doctor's name lands on a page that books.
A card for scan centres and labs
A printed card for the places couples visit first, carrying a booking number that your desk answers.
Result: You can count the bookings that arrive holding the card.
A package range sheet for replies
Normal and caesarean ranges with inclusions, taken from your own sheet and approved by the administrator before use.
Result: The first reply carries a range and a list of what it covers.
A ward visit offer in the first reply
An invitation and a list of slots for family visits, offered with the package range.
Result: The grandmother who wants to see the ward has a slot to take.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these maternity hospitals.
- Maternity and nursing homes run by one or two obstetricians
- Women and children hospitals combining delivery and paediatrics
- Maternity hospitals with a newborn intensive care unit
- Hospitals offering water birth, birthing suites or private labour rooms
- Multi-branch maternity chains in metro suburbs
- Maternity wings of general hospitals competing for deliveries
- Charitable and trust maternity homes
- Fertility-to-delivery hospitals that see couples from the first consultation
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which source should we count first?
Can we offer a gift for a booking?
What do we do with an enquiry from outside the city?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for maternity hospitals
Everything else we would do for you.
Closest to this: leads and follow-up
Also for maternity hospitals
Or start from the overview: sales and marketing for maternity hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.