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Maternity hospitals · WhatsApp marketing

Answer the first WhatsApp message with the doctor's days and the package range.

WhatsApp marketing for a maternity hospital is the use of WhatsApp for the replies, invitations and reminders families already expect, with their consent. GullySales works on the first reply, the approved message texts and the rules for who answers and what is never sent.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For maternity hospitals

Where it usually goes wrong, and what we would do.

  • “Couples message before they call”

    A first-time couple writes at night, after reading a page, because a message feels lighter than a call. If the answer arrives next day without a doctor's name or a package range, they have written to two others.

  • “Elders prefer a voice or a video”

    A grandparent who is not at ease with text will listen to a short voice note in their language or watch a ward tour. A reply that includes one gets forwarded in the family group.

  • “A health message needs consent and care”

    A reminder about a scan or a vaccine reaches a family at a sensitive time. Send only to those who agreed, keep the text free of clinical detail and offer a plain way to stop.

  • “A shared phone becomes a risk”

    When the desk uses one personal phone, enquiries vanish when the staff member leaves. A hospital number on the WhatsApp Business app or an approved API setup keeps the chats with the hospital.

What we do

What we deliver for maternity hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A hospital WhatsApp number and profile

    A business profile with the hospital's name, address, hours, a catalogue of services and a greeting that gives the first answer.

    Result: Families message a number that belongs to the hospital.

  2. Saved replies for the common questions

    Approved texts for doctor days, package range, ward visits, documents to bring and directions.

    Result: The desk replies with the same correct answer each time.

  3. Invitations to classes and ward visits

    Message texts with a booking link for antenatal classes and ward visits, sent to consenting families.

    Result: Each invitation carries a booking link you can count.

  4. Reminders for visits and vaccines

    Texts for the antenatal visit, the postnatal check and the baby's vaccine visit, with consent recorded.

    Result: Families get a reminder only if they asked for one.

  5. Rules for the person on the number

    A short sheet on who answers, when a message goes to a nurse or doctor, and what is never sent in a chat, such as reports.

    Result: Every message is handled the same way, whoever is on duty.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these maternity hospitals.

  • Maternity and nursing homes run by one or two obstetricians
  • Women and children hospitals combining delivery and paediatrics
  • Maternity hospitals with a newborn intensive care unit
  • Hospitals offering water birth, birthing suites or private labour rooms
  • Multi-branch maternity chains in metro suburbs
  • Maternity wings of general hospitals competing for deliveries
  • Charitable and trust maternity homes
  • Fertility-to-delivery hospitals that see couples from the first consultation

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send scan reports on WhatsApp?
Avoid it. Reports are sensitive and a chat can reach the wrong phone. Send a message that a report is ready and ask the family to collect it or use the hospital's own secure portal. Check your adviser on data rules.
Do we need a paid WhatsApp service?
The free Business app serves a small desk. A hospital with a large volume of messages may want an approved provider for templates and several agents. Check the platform's current rules and costs before choosing.
How do we get consent for messages?
Ask at booking, in plain words, which messages the family wants, and record the answer with the date. Include a line in every message on how to stop. Do not add a family to a broadcast group without asking.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.