Maternity hospitals · Healthcare
Be booked in the second month of pregnancy, not found on the night labour starts.
A young couple in Bengaluru has just seen the second line on a test. Within a week the woman's mother has called three relatives to ask which hospital delivered their grandchildren, and the couple has opened Maps and searched maternity hospital near me. By the time the first scan is booked, they have a shortlist of two.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A maternity hospital looks after women through pregnancy, delivery and the first days of the newborn, with labour rooms, an operation theatre and, where the hospital runs one, a newborn unit. Families book months ahead. GullySales prepares antenatal pages, a reply routine for early enquiries and consent-based reminders that carry the family from booking to the baby's first vaccination.
Delivery is a booking made early and decided by many voices. The mother's family may want the delivery in the home town, the in-laws may prefer a hospital they know, and the couple wants a gynaecologist they can talk to and a bill they can predict. A hospital that answers a first message with the delivery package and the doctor's name is on the list. One that says come and see us is not.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How maternity hospitals are chosen.
The gynaecologist comes first. Families choose the doctor and then the hospital where that doctor delivers, so the hospital's pages need the doctor's name, consulting days and a way to book an antenatal visit. A friend's delivery experience and the tone of the nurse or receptionist at the first visit settle the matter.
Practical questions come next. Normal and caesarean package rates, room options, whether a paediatrician and a newborn unit are on hand, whether insurance covers maternity and from when, and who may stay with the mother. Couples ask to see the labour ward before booking.
Anything touching the sex of the child is prohibited in India under the PCPNDT Act, and rules on medical advertising differ by state and body and change. Your own adviser tells you what is allowed, and we stay on the cautious side.
The problem
What usually goes wrong for maternity hospitals.
What owners tell us on the first call, in their words.
“Couples find us in the ninth month and not the second”
Our visibility is for delivery near me searches, which come late. Antenatal bookings go to the hospital whose gynaecologist they met at the first scan.
“We lose families when they ask for the delivery package cost”
The counter says it depends. The family writes down a competitor's package with the inclusions listed.
“The mother's family decides, and never sees us”
A grandmother who will sit in the waiting room for two days wants to see the ward first, and nobody has offered a visit.
“Booked patients slip away to their native place”
A booking made in the fifth month ends at the mother's town for the delivery. Nobody asked about the plan in time.
“After delivery we never hear from the family again”
The baby's first vaccinations and paediatric follow-ups go to the clinic near their home, because nobody reminded them.
“Reviews mention the noise and the visitors”
Mothers write about visiting rules, room cleanliness and the nurse who was kind, and none of it is answered or sorted.
What we do
What we do for maternity hospitals.
Everything included for maternity hospitals.
Pages for each stage of pregnancy
The first trimester scan, antenatal check-ups, delivery options and postnatal care, each naming the doctor and the way to book.
A delivery package page with inclusions listed
Normal and caesarean packages, room types and what is and is not included, taken from your own package sheet, with a form for a call back.
A ward tour, on video and in person
A short video of the labour room, rooms and waiting area, shot with no patients visible, and a booking route for family visits.
A reply ready for the first message
Wording and a log for a couple's first enquiry, with the doctor's consulting days, the first-visit documents and the package range.
Reminders from booking to the baby's vaccines
Antenatal visits, the scan schedule the doctor sets, the labour ward tour and, after delivery, the postnatal check and the baby's vaccination visits, sent only to those who have consented.
Reviews sorted by what mothers mention
A reply to each review, and a note to the administrator about repeating themes such as visiting hours, noise or room allocation.
How the result is measured
- Antenatal enquiries by source
- Antenatal bookings against enquiries
- Deliveries completed against bookings
- Ward tour visits and the bookings that followed
- Postnatal and vaccine visits returning to the hospital
- Review rating and the share answered
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for maternity hospitals
Each has its own page: what it involves for maternity hospitals, what you get, and what it is measured on.
- Lead generationReach the couple at the first scan, before the shortlist is closed.
- SEOAppear for the questions couples ask long before the due date.
- Local SEOBe the hospital the map shows when a family searches from the next street.
- Social media marketingShow the doctors and the ward on social media without showing a single patient.
- Content marketingWrite the guide a first-time couple wishes someone had handed them.
- Buyer personasWrite down who decides the delivery hospital, because it is rarely one person.
- CRMKeep one record from the first enquiry to the baby's first vaccine.
- Follow-up systemsFollow a family from the booking call to the baby's first vaccine without losing them.
- WhatsApp marketingAnswer the first WhatsApp message with the doctor's days and the package range.
- Digital marketingPlan digital marketing around the months of a pregnancy, not around a campaign.
- WebsiteBuild a website that a couple and the grandparents can each read in a sitting.
Worth a page and a campaign of their own
Antenatal check-ups and early bookings · Normal delivery packages · Caesarean section packages · High-risk pregnancy care · Newborn care and NICU · Antenatal classes and labour ward visits · Postnatal care and lactation support · Baby vaccination and paediatric follow-up
Priority campaigns
Campaigns for what maternity hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
First trimester searches
Search ads and pages for early pregnancy care, offering an antenatal visit with a named doctor. Content follows the rules on medical advertising and on prenatal sex determination, which your adviser checks.
Antenatal class and ward visit invitations
A WhatsApp invitation with a booking link, for booked and prospective families, on dates your team sets.
For the grandparents and in-laws
A short page and a video aimed at the elders who influence the choice, covering visiting rules, stay arrangements and the doctor's approach.
Postnatal and first vaccine messages
Consent-based messages to families after delivery about the postnatal check and the baby's vaccine visits, with a booking route.
Beyond search
Where we reach buyers of maternity hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Gynaecologists who deliver at your hospital
Families choose the doctor first, so each obstetrician gets a page with consulting days and a booking route.
Scan centres and pathology labs
Where couples have the first scan, a card that carries your antenatal booking number.
Paediatricians and baby product stores
The paediatricians who see the newborn and the stores couples visit before the due date, each given a note on what you offer next.
Employers with women employees
HR teams that want maternity support information and a booking route for staff, within what each employer agrees.
Antenatal yoga and fitness instructors
Instructors whose students are early in pregnancy and ask them which hospital to book.
Who it is for
This is written for these maternity hospitals.
- Maternity and nursing homes run by one or two obstetricians
- Women and children hospitals combining delivery and paediatrics
- Maternity hospitals with a newborn intensive care unit
- Hospitals offering water birth, birthing suites or private labour rooms
- Multi-branch maternity chains in metro suburbs
- Maternity wings of general hospitals competing for deliveries
- Charitable and trust maternity homes
- Fertility-to-delivery hospitals that see couples from the first consultation
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for maternity hospitals
- 1
Hear how deliveries are booked
The lead obstetrician and the administrator tell us about delivery volume, packages and where families drop out.
- 2
Write down the starting position
Antenatal bookings by source, deliveries completed against bookings, and time to first reply.
- 3
Fix the early enquiry
One reply script, a package sheet and a place where every first-trimester enquiry is logged.
- 4
Build the stage pages and the ward tour
Pages by pregnancy stage, doctor pages, the package page and the video tour.
- 5
Follow bookings through to deliveries
Results compared with the starting position, and the follow-up routine adjusted where families drop out.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions maternity hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you advertise our delivery packages?
Will you write about knowing the baby's sex?
Can we use photographs of new mothers and babies?
How early should we start reaching couples?
Can you help us keep booked patients from going to their native place?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.