Maternity hospitals · Digital marketing
Plan digital marketing around the months of a pregnancy, not around a campaign.
Digital marketing for a maternity hospital is the joined-up work of search, maps, content, WhatsApp and paid reach, timed to the months in which families decide. GullySales works on how the channels fit together and on a count of what each one brings to the antenatal desk.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For maternity hospitals
Where it usually goes wrong, and what we would do.
“The decision spreads across the months of pregnancy”
A family sees the hospital in a search, a map listing, a doctor's video and a friend's message before booking. Judging one channel on its own misses that the booking came from several.
“Paid ads for pregnancy need care”
Ads for early pregnancy care sit under platform health rules and the profession's advertising rules, and nothing about prenatal sex determination may appear. Check the platform's current rules and your own adviser first.
“Delivery is not the end of the relationship”
The same family returns for the baby's vaccines, a second pregnancy and the paediatrician. A plan that stops at discharge pays again to reach a family you already served.
“Without a count the budget drifts”
If the desk does not note how each enquiry arrived, money follows the loudest channel. A column for source on every enquiry shows which work brings antenatal bookings and which only brings clicks.
What we do
What we deliver for maternity hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan arranged by month of pregnancy
A chart showing which channel serves a family at the scan, the middle months, the last weeks and after delivery.
Result: Each channel has a job and a stage.
Search and maps work in one scope
Stage pages, doctor pages and the hospital listing planned together rather than as separate jobs.
Result: A search for a doctor leads to a page and a listing that agree.
Paid ads for early pregnancy care
Search ads aimed at the areas around the hospital, with wording your adviser has read.
Result: Each ad leads to a page that names a doctor and a booking route.
A source column on every enquiry
A required field at the desk saying how the family found you, with a fixed list of answers.
Result: You can compare channels by bookings, not clicks.
A plan for after the delivery
Messages and pages for the postnatal visit, the baby's vaccines and the next pregnancy, sent with consent.
Result: A family who delivered with you is reminded to return.
A review of the results with the administrator
A sit-down comparing bookings and deliveries against the starting position, and deciding what to change.
Result: The next round of work is chosen from your own numbers.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these maternity hospitals.
- Maternity and nursing homes run by one or two obstetricians
- Women and children hospitals combining delivery and paediatrics
- Maternity hospitals with a newborn intensive care unit
- Hospitals offering water birth, birthing suites or private labour rooms
- Multi-branch maternity chains in metro suburbs
- Maternity wings of general hospitals competing for deliveries
- Charitable and trust maternity homes
- Fertility-to-delivery hospitals that see couples from the first consultation
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which channel should we spend on first?
Can we promise results in our ads?
How do we know digital marketing is working?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for maternity hospitals
Everything else we would do for you.
Closest to this: strategy and research
Also for maternity hospitals
Or start from the overview: sales and marketing for maternity hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.