Maternity hospitals · Social media
Show the doctors and the ward on social media without showing a single patient.
Social media marketing for a maternity hospital is a steady presence on the platforms families and their relatives already watch, built on doctors who explain and a ward that can be seen. GullySales works on what to post, what to keep off and how every comment and message gets an answer.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For maternity hospitals
Where it usually goes wrong, and what we would do.
“Expectant couples follow doctors who explain”
A short talk by the gynaecologist on what happens at the first visit does more for trust than a festival greeting. The couple saves it, shows it to the family and books to meet the person on screen.
“The ward is a safe subject, the patient is not”
Photographs of the corridor, the room and the nursery window show the place. A mother holding a newborn exposes a family, and the rules on patient privacy and advertising differ by state, so your adviser decides.
“Relatives scroll on Facebook and YouTube”
The mother-in-law and the aunt watch in the evening on the platforms they know. A video with subtitles in the local language reaches the elders who are part of the choice.
“A comment on a post is an enquiry”
A line asking about the cost of normal delivery sits under a post for hours if no one is assigned. Name the person who replies and move the conversation to a private message at once.
What we do
What we deliver for maternity hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A posting plan built on the doctors
Short talks, answers to common questions and introductions to each gynaecologist, scripted with the doctor and checked by them.
Result: Every post has an author you can name.
A ward tour kept free of patients
Photographs and a short video of the entrance, rooms and waiting area, shot at a time no patient is visible.
Result: The elders see the ward before they visit.
A list of what stays off the page
Written rules covering baby photographs, patient names, results and anything on prenatal sex determination.
Result: Staff know what never gets posted.
A comment and message routine
A named person, a saved reply and a log for every question that arrives under a post or in a message.
Result: No comment about packages sits unanswered.
Posts in the local language
Captions and subtitles written in the language the family speaks at home.
Result: The elder reads the post without asking someone to translate.
Boosted posts for antenatal classes
Paid reach for the class and ward visit invitations, aimed at the areas around the hospital.
Result: Each invitation has a booking link you can count.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these maternity hospitals.
- Maternity and nursing homes run by one or two obstetricians
- Women and children hospitals combining delivery and paediatrics
- Maternity hospitals with a newborn intensive care unit
- Hospitals offering water birth, birthing suites or private labour rooms
- Multi-branch maternity chains in metro suburbs
- Maternity wings of general hospitals competing for deliveries
- Charitable and trust maternity homes
- Fertility-to-delivery hospitals that see couples from the first consultation
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a mother record a thank-you video for us?
Which platform should we start with?
Should staff share the posts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for maternity hospitals
Everything else we would do for you.
Closest to this: content and social
Also for maternity hospitals
Or start from the overview: sales and marketing for maternity hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.