Online pharmacies · Healthcare
Win the refill order that comes back every month, not only the first click.
A daughter in Mysuru manages a father's diabetes and hypertension tablets. Every month the same names go into three apps, the delivered prices are compared and the question is whether the strips will arrive before the old ones finish.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
An online pharmacy takes medicine orders through a website, app or WhatsApp and delivers from a licensed store. Marketing earns the first order from people searching for a medicine or a refill. Sales is the prescription check, the substitute call and the reminder before the next order. GullySales prepares the search pages and the refill record.
The pharmacy that remembers the list and sends a message before the stock runs out gets the order. The one with a bigger banner does not.
Online pharmacy is a repeat business with an expensive first order. Most of the work is after the click: the prescription upload that was blurred, the brand that is out of stock, the delivery rider who cannot find the flat. Marketing that only chases first orders pays again and again for the same customer.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How online pharmacies are chosen.
Chronic patients and their families choose on trust and routine. They look for a pharmacy that shows its licence details, asks for a valid prescription where one is needed, and delivers the right strength every time. A wrong substitution or a short-dated strip is not forgotten, and a family can move its whole list to another app after one bad delivery.
Acute buyers behave differently. Someone with a fever or a child's prescription at night searches for the medicine name, an open store near them and a delivery time, then orders from the first result that looks genuine. Price matters, but a clear stock status and a phone number that is answered matter more.
Doctors and clinics influence the choice too, wherever a clinic points patients to one pharmacy for discharge prescriptions. Rules on selling medicines online, on prescription medicines and on advertising them differ and change, so every claim on the page should be checked with your registered pharmacist and your own legal adviser.
The problem
What usually goes wrong for online pharmacies.
What owners tell us on the first call, in their words.
“We pay for the first order and the customer never comes back”
Discount ads bring a crowd of one-time buyers. Nobody has a record of who ordered a monthly medicine, so there is no message when the next order is due.
“Prescription uploads stall the order”
A photo is blurred or has an expired date, and the customer hears nothing for hours. By the time we call, they have bought it from the chemist downstairs.
“Our pages show a catalogue, not an answer”
Someone searching for a medicine by name lands on a product list with a price and no stock status, no composition note and no word on whether a prescription is needed.
“Aggregator apps outbid us on every medicine name”
The same medicine-name searches are bid on by bigger apps, and buyers come expecting discounts a single licensed store may not match daily.
“Substitution calls are handled badly”
When a brand is out of stock, the person on the phone offers an alternative with no explanation, and the customer cancels or complains.
“We do not know which area our orders come from”
Delivery cost is high in some pin codes and cheap in others, but advertising targets the whole city.
What we do
What we do for online pharmacies.
Everything included for online pharmacies.
Medicine and refill pages that answer the search
Pages for the medicines people search by name or by health need, showing availability, whether a prescription is needed and how ordering works. Content stays general, with no dosage advice, and is checked by your pharmacist before it goes live.
A prescription handling script
A short routine for the person who receives uploads: what to check, how to ask for a clearer photo on WhatsApp, and how to record the order so the pharmacist sees it.
A refill record and reminder routine
A list of each customer's recurring medicines with the usual pack size, and a WhatsApp message sent before the supply runs out, sent only to customers who agreed to receive it.
A substitution and out-of-stock script
Wording for the phone and chat team on offering an alternative, saying what has changed and getting the customer's agreement before dispatch.
Google Business Profile for the store behind the app
A listing that shows the licensed premises, opening hours, delivery areas and a number that is answered, with a routine for replying to reviews.
Area-wise order record
Orders, delivery cost and repeat rate by pin code, kept next to the advertising spend for the same areas.
How the result is measured
- Orders by source and by pin code
- Share of orders that are repeat orders
- Prescription uploads accepted at first attempt
- Out-of-stock orders saved by a substitute
- Refill reminders sent against reorders
- Cost of advertising per first order and per repeat order
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for online pharmacies
Each has its own page: what it involves for online pharmacies, what you get, and what it is measured on.
- Lead generationBring in the households that will reorder, not only the browsers who compare prices.
- SEOAnswer the medicine search with stock, prescription status and how to order.
- Local SEOShow the licensed store behind the app to the household that lives within delivery reach.
- Social media marketingUse social media to show the people and the process behind the delivery box.
- Content marketingPublish guides that help a family order correctly, written with a pharmacist's review.
- Buyer personaDescribe the four people who order from you, and what each one needs to see.
- CRMKeep one record per household, with its list, its address and its consent to be contacted.
- Follow-up systemsFollow up the blurred upload, the substitute and the refill in good time.
- WhatsApp marketingRun WhatsApp as an ordering desk with a person behind it, not a broadcast list.
- Digital marketingPut your budget where a household reorders, not where a coupon hunter clicks.
- WebsiteBuild a website where a stranger can see the licence, upload a prescription and reorder.
Worth a page and a campaign of their own
Medicine and refill search visibility · Prescription upload and verification flow · Stock status and substitute handling · Refill reminders and subscriptions · WhatsApp ordering with a person behind it · Delivery by pin code and area · App installs and repeat orders · Doctor and clinic tie-ups
Priority campaigns
Campaigns for what online pharmacies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Medicine refill campaign
A WhatsApp and app message for customers who agreed to reminders, timed to the pack size of their recurring medicine, with a one-tap reorder.
Search ads for medicine names with availability
Google Ads on non-prescription medicine-name and health-need searches your pharmacist is comfortable advertising, with pages that state stock and the prescription requirement. No Schedule H, H1 or X drug is advertised.
Doctor and clinic introduction campaign
A short pack for family physicians, diabetologists and clinics explaining how their patients can send a prescription to your pharmacy and how it is delivered.
Elderly care family campaign
Content and Meta ads aimed at adult children living away from parents, showing how they can order for a parent in another city and pay online.
Beyond search
Where we reach buyers of online pharmacies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Family physicians and specialists
Clinics around your delivery area, with a one-page note on how a prescription reaches you and how the patient hears about delivery.
Hospital discharge desks
An introduction for discharge coordinators on how a discharge prescription is filled and brought to the bedside or the home.
Corporate HR and welfare teams
Outreach to companies with an employee health programme, where a tie-up for family medicines could sit beside it.
Resident welfare associations and senior citizen groups
A plain ordering guide for apartment committees and senior citizen clubs, with an offer to set up a first list together.
Who it is for
This is written for these online pharmacies.
- Licensed retail pharmacies that have added a website, app or WhatsApp ordering
- Standalone online pharmacy companies running their own app
- Chronic care pharmacies built around monthly refill subscriptions
- Hospital and clinic pharmacies delivering discharge medicines to the home
- Pharmacy chains with an app and delivery in several neighbourhoods
- Online stores for surgical consumables and home care items beside medicines
- Corporate and insurer tie-up pharmacies serving employee health programmes
- Specialty pharmacies for diabetes, cardiac and elderly care lists
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for online pharmacies
- 1
Order book and searches
Begin with the order book: how orders arrive, how uploads are handled, how many customers have reordered and which searches bring buyers. The store, app and WhatsApp number are then viewed as a new customer would see them.
- 2
Fix the order path
One record holds every order and every recurring medicine. A prescription script and a rule on who answers which message type sit beside it.
- 3
Build the pages and the profile
Medicine and health-need pages, a clear ordering page and a complete store profile, reviewed by your pharmacist.
- 4
Bring in orders
Search ads and doctor outreach run alongside area-wise campaigns, with spend tied to the pin codes that produce repeat orders.
- 5
Grow the repeat base
Reminders go to customers who agreed to them. A separate list shows families whose recurring medicine has dropped out of their orders.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions online pharmacies ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you advertise prescription medicines online for us?
Can you help us compete with the large pharmacy apps?
Will you send reminders to our customers?
Do you build the app?
Can you show results from other online pharmacies?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.