Paediatric clinics · Digital marketing
Put the clinic where a parent looks, in the order that a parent looks.
Digital marketing for a paediatric clinic is the joined-up work of the Maps listing, the website, WhatsApp, search and social, arranged around how a parent finds a children's doctor. GullySales sets the order of work from your own register and the sources it shows.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For paediatric clinics
Where it usually goes wrong, and what we would do.
“The path starts at a person, not a screen”
A parent hears a name from an obstetrician or a friend, then searches that name, then checks Maps, then reads the site, then calls or messages. Each step must say the same thing. A digital plan that starts with ads misses that the decision was half made before the first tap.
“Spend follows recall, not the other way round”
A clinic that brings new families by ads while its vaccine recall lapses is filling a bucket with a hole. Fix the list of children who are due, the Maps listing and the desk's answering first. Paid search is a later step, used where the capacity and the rules allow it.
“Rules for doctors shape every channel”
Advertising by doctors is restricted and the rules differ by state and council. That affects ads, posts, videos and website wording alike. The plan is built to stay with plain information, and wording is checked with your own council or adviser before it goes live.
“Clicks are not families”
A post with a high view count and a page with a busy visitor log say little about whether new children were registered. The measure that counts is a new child on the register with a source against their name. The tracking is built to show that line and drop the vanity counts.
What we do
What we deliver for paediatric clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An audit of how families found you
The sources on your register, the listing, site and message routes today, and the gaps between them.
Result: A short written summary of where families really come from.
A ranked plan of channels
Which channel is worked first, which waits, and the reasons, in plain words the doctor can follow.
Result: The doctor knows why each channel is on the list.
Wording checked for advertising rules
A review step for ads, posts and pages so that nothing claims outcomes, compares doctors or uses a child's story.
Result: Every public piece has a reviewed version on file.
A tracking sheet built on the register
New children by source, calls answered, reminders sent and bookings made, recorded on one sheet.
Result: One sheet that shows what each channel brought.
A hand-over of the working parts
The accounts, logins held by the clinic, templates and a note of how each piece is run.
Result: The clinic owns every account and can run it without us.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these paediatric clinics.
- Single-doctor paediatric clinics
- Paediatric clinics with an in-house vaccination room
- Clinics run by a paediatrician and a child development specialist
- Newborn and neonatal follow-up clinics
- Paediatric clinics inside a polyclinic
- Clinics with a paediatric allergy or asthma focus
- Adolescent health clinics
- Home visit paediatricians
- Group practices attached to a maternity home
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should a new paediatric clinic start?
Do paid ads work for paediatricians?
How do we know it is working?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for paediatric clinics
Everything else we would do for you.
Closest to this: strategy and research
Also for paediatric clinics
Or start from the overview: sales and marketing for paediatric clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.