Paediatric clinics · Social media
Post what a parent would otherwise ask at the desk, in the doctor's own plain words.
Social media marketing for a paediatric clinic means posting short, reviewed information for parents on the channels they already use, and handling the replies with care. GullySales works on the post plan, the wording and the rules about children's photographs and comments.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For paediatric clinics
Where it usually goes wrong, and what we would do.
“A parent awake with a baby is the audience”
Night feeds and fevers put a phone in a parent's hand at odd hours. A short post that answers one question in plain words reaches them then, and the clinic's name is the one they recall when the child needs a doctor later.
“A photograph of a child needs the parent's written consent”
A cute picture from the vaccination room feels harmless, yet a child cannot agree to it and the parent may not have been asked. Use illustrations, the clinic itself and the doctor. Keep written consent on file for any image of a child and honour a request to remove it.
“Comments become consultations if left alone”
Parents describe their own child's symptoms under a post and ask what to do. Answering with advice is a consultation without a record, and ignoring it feels cold. A standard reply that thanks them, gives general information and invites a call or booking handles both.
“The post a parent saves is the one that works”
A vaccine schedule card or a checklist of when to go to a hospital gets saved and shared with the other parent and the grandparent. Posts built to be kept do more for a clinic than posts built to be liked.
What we do
What we deliver for paediatric clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A post plan built from parent questions
A list of topics drawn from what the desk is asked, matched to the child's age, with the doctor choosing which to cover.
Result: A written list of topics, each marked approved or not for posting.
Doctor-reviewed captions
Each post checked by the doctor for accuracy and for wording that stays within advertising rules for doctors.
Result: No post goes up without the doctor's mark on it.
A photograph consent form
A one-page form for parents covering where an image may appear and how to withdraw it.
Result: A signed form on file before any child's image is used.
Standard comment replies
Wording for questions about symptoms, fees, timings and vaccines that thanks the parent and points to the booking route.
Result: The desk replies to comments in a consistent, careful way.
Saveable cards for parents
Plain graphics on the vaccine schedule, fever checks and when to go to a hospital, designed to be saved and forwarded.
Result: A set of cards parents can keep on their phones.
A link from every post to a reachable route
Each profile and post leads to a booking route that the desk answers, whether a call, WhatsApp or form.
Result: A parent who follows a post can reach the desk.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these paediatric clinics.
- Single-doctor paediatric clinics
- Paediatric clinics with an in-house vaccination room
- Clinics run by a paediatrician and a child development specialist
- Newborn and neonatal follow-up clinics
- Paediatric clinics inside a polyclinic
- Clinics with a paediatric allergy or asthma focus
- Adolescent health clinics
- Home visit paediatricians
- Group practices attached to a maternity home
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform suits a paediatric clinic?
Can we share before and after pictures?
Can the doctor appear in videos?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for paediatric clinics
Everything else we would do for you.
Closest to this: content and social
Also for paediatric clinics
Or start from the overview: sales and marketing for paediatric clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.