Paediatric clinics · Healthcare
Be the child doctor a parent calls first at 10 pm, and again for every vaccine.
A new mother in Rajajinagar is up at 2 am with a baby who feels warm and will not feed. No clinic search happens at that hour. The paediatrician the sister-in-law named is the one that comes to mind, and the clinic's morning timings are what get checked. That memory was built months before the fever.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A paediatric clinic is a practice where a children's doctor looks after babies, toddlers and school-age children, from vaccines and growth checks to fevers and infections. Marketing reaches parents who are searching in a worried moment. Sales is the booking and recall that keep the child on your list. GullySales prepares the recall lists, the Maps listing and the parent pages, worded for medical advertising rules.
A paediatric practice is built on trust that begins before the first illness and survives the thousandth. Vaccines, growth checks and school forms are the reasons a well child comes back. A clinic that tracks the due dates and answers the phone calmly gives a family a reason to stay.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How paediatric clinics are chosen.
Parents start looking for a paediatrician before the baby arrives: they ask the obstetrician, the nursing staff at the delivery hospital, friends and the antenatal WhatsApp group. Whichever name keeps coming up is the one booked for the first vaccine.
For an urgent fever, the choice is on distance and availability. A parent searches for a paediatrician near me, checks the timings and calls. If the phone goes unanswered, the child goes to a hospital casualty, and the family meets that hospital's paediatric department.
Grandparents and fathers weigh in too. They ask whether the doctor is patient with a crying child, whether vaccines are given at the clinic, and whether the fee is clear. A doctor who explains calmly and does not rush the parent gets recommended in the housing society.
The problem
What usually goes wrong for paediatric clinics.
What owners tell us on the first call, in their words.
“Parents call at night and nobody answers”
The phone rings out and the family goes to the nearest hospital. The child's records, and the next vaccine, may go with them.
“Vaccine dates slip”
The schedule is written in the book, but there is no reminder. Parents turn up late or take the child to whichever clinic is open.
“We are only called for fever”
Growth checks, developmental screening and school forms are visits the clinic offers, and parents do not know it.
“New mothers do not know us”
Parents choose the paediatrician before the baby is born, and the clinic is absent from antenatal classes and obstetricians' referrals.
“Reviews are about waiting time”
Parents write about the wait on busy evenings, and a rushed visit overshadows how well the doctor handled the child.
“We cannot say much online”
Advertising rules for doctors limit what we may claim, and our website reads like a visiting card.
What we do
What we do for paediatric clinics.
Everything included for paediatric clinics.
A vaccine and growth recall system
A due-date list built from your own register for each child, with reminder wording for the parent's WhatsApp number, used once they have agreed to receive it.
A Google Business Profile that handles worried parents
True timings including evenings and Sundays, a phone number answered by a person, the doctor's registration, and photographs of the waiting room and vaccination area.
Pages for the parent's real questions
Plain pages on newborn care, vaccines, fever, feeding and school forms, reviewed by the doctor, with what the clinic does and when to go to a hospital instead.
An after-hours message
A WhatsApp auto-reply that states clinic hours, what counts as an emergency, and where to go for one.
Obstetrician and hospital introduction pack
A short note for obstetricians, nursing staff and antenatal class organisers about the first-week newborn visit and how the clinic shares news of the baby.
A family record against the baseline
New children registered by source, vaccine recalls against visits made, and whether calls and messages were answered.
How the result is measured
- New children registered and the source that brought them
- Vaccine reminders sent against visits made
- Evening, night and Sunday calls answered against missed
- Referrals received from obstetricians and maternity homes
- Children who finished a vaccine schedule stage at your clinic and those who finished it elsewhere
- Reviews that mention waiting time or the doctor's patience, and the replies posted
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for paediatric clinics
Each has its own page: what it involves for paediatric clinics, what you get, and what it is measured on.
- Lead generationBring in families who will stay with the clinic from the first vaccine onward.
- SEOBe the page a parent reads while the child sleeps and the question is still open.
- Local SEOShow as open, close and answered when a parent searches for a child doctor near me.
- Social media marketingPost what a parent would otherwise ask at the desk, in the doctor's own plain words.
- Content marketingWrite guides a parent keeps on the phone, signed by the doctor who reviewed them.
- Buyer personaKnow the parent, the grandparent and the referrer, because each decides differently.
- CRMKeep one record per family so every child's next due date is in front of the desk.
- Follow-up systemsMake the next visit a message the parent expects, not a date the parent forgot.
- WhatsApp marketingUse WhatsApp for what parents already ask there: timings, vaccines and the next date.
- Digital marketingPut the clinic where a parent looks, in the order that a parent looks.
- WebsiteBuild a site that tells a worried parent the timings, the doctor and the next step.
Worth a page and a campaign of their own
Newborn care and first-week check · Vaccination schedule and reminders · Growth and development monitoring · Fever, cough and infection consultations · Allergy and asthma follow-up · School and sports medical forms · Feeding and nutrition guidance · Teleconsultation for existing patients · Adolescent health consultations
Priority campaigns
Campaigns for what paediatric clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Newborn welcome campaign
A page and a message for expectant parents, placed through obstetricians and antenatal classes, explaining the first-week visit and how to book.
Back-to-school health forms
A message to families before the school year, covering medical forms, booster doses and a general check, with a booking link.
Monsoon and viral fever season
Pages and messages on fever, cough and hydration for the rainy months, with any extended evening hours stated plainly.
Vaccine talk for the apartment society
A talk or a notice for the residents' association on the vaccine schedule and what the clinic offers, with a sign-up sheet for reminders.
Child health camp with a school
A health talk or a screening visit organised with a school's permission, followed by information for parents who want to book.
Beyond search
Where we reach buyers of paediatric clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Obstetricians and maternity homes
An introduction for the obstetricians and delivery hospitals near you, stating how newborn visits are handled and how referrals are acknowledged. No payment or gift goes with a referral.
Antenatal class organisers and doulas
A short session outline and a handout for expectant parents on choosing a paediatrician.
Play schools and crèches
A health-talk offer for the administrator and a note on infection control for parents, given by the doctor.
Housing society committees
A notice for resident groups with clinic timings, languages spoken and how to reach the doctor after hours.
Parents on Instagram and WhatsApp
Posts and reply wording that explain a concern in plain words and point the parent to a consultation when it matters.
Who it is for
This is written for these paediatric clinics.
- Single-doctor paediatric clinics
- Paediatric clinics with an in-house vaccination room
- Clinics run by a paediatrician and a child development specialist
- Newborn and neonatal follow-up clinics
- Paediatric clinics inside a polyclinic
- Clinics with a paediatric allergy or asthma focus
- Adolescent health clinics
- Home visit paediatricians
- Group practices attached to a maternity home
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for paediatric clinics
- 1
Read the register
We look at where families come from, how many children miss their vaccine dates, and how calls are answered after hours.
- 2
Set up the recall
Due lists, consent for messages and a reminder the doctor has approved.
- 3
Fix how parents find you
Maps listing, the after-hours message and pages for newborn care, vaccines and fever.
- 4
Reach referrers
The introduction pack for obstetricians, antenatal teachers and schools.
- 5
Track families
New children by source, recall against visits and reviews that mention the doctor's patience.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions paediatric clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a paediatric clinic advertise vaccines and services?
Can we send vaccine reminders on WhatsApp?
Should we post photographs of children?
Do we need to be reachable at night?
Are ads useful for a paediatrician?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.