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Preventive health check-up centres · Social media

Post for the adult child choosing a check-up for a parent, and for the HR head watching.

Social media marketing for a check-up centre means posting about packages, slots and what a visit involves, for the people who book for others or for a workforce. GullySales plans the post types, writes the captions and keeps the claims within what the profession allows.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of laboratory and scientific equipment suppliers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For preventive health check-up centres

Where it usually goes wrong, and what we would do.

  • “The buyer scrolling is not always the person being tested”

    A woman on Instagram deciding what to give parents for Diwali is the buyer. The post should speak to this buyer: what the package covers, how long the visit takes, whether someone helps an older person through it.

  • “Fear posts drive people away and also breach good sense”

    A post built on a scary headline about sudden illness may bring clicks, but it makes a check-up feel like bad news. Calm posts that explain a visit, the staff and the next step suit a service bought by people who feel well.

  • “A company decision-maker watches on LinkedIn, not Instagram”

    HR and admin heads look for employee welfare providers on a professional network. A post about how a staff camp is run, what the company needs to arrange and how reports reach employees privately speaks to them in their own place.

  • “Posting about slots turns a feed into a booking tool”

    Weekday mornings go unsold while Sundays fill. A short post announcing open weekday slots, with who they suit, gives followers a reason to act now instead of liking and moving on.

What we do

What we deliver for preventive health check-up centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post types for each buyer

    A set of post formats: parent gift posts, a visit walk-through, a woman doctor consult note, a camp explainer for companies.

    Result: A list of post types, each assigned to one buyer.

  2. An occasion calendar

    Posts planned around birthdays, Raksha Bandhan, Diwali and World Health Day, with captions written in advance.

    Result: A calendar of occasions with a caption for each.

  3. A caption guide that stays within the rules

    Wording for captions that describes what a package includes without claiming to find or prevent illness.

    Result: A caption guide the person posting can follow.

  4. A professional network plan for corporate outreach

    Posts and direct notes aimed at HR and admin heads, linking to the proposal request page.

    Result: A short plan with post topics and a link to the proposal page.

  5. A slot-opening post template

    A fill-in post for weekday openings, naming the day, the package and who it suits.

    Result: A template the front desk can post without help.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these preventive health check-up centres.

  • Standalone preventive health check-up centres
  • Check-up wings inside hospitals
  • Senior citizen health check-up packages
  • Women's health check-up programmes
  • Corporate and employee health check-up providers
  • Executive health check-up clinics
  • Diagnostic chains with strong check-up business
  • Health check-up centres for bank, school and housing society camps

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we show before and after or patient stories?
We do not advise patient stories or testimonials for a health service. Rules on health advertising differ by profession and state, so check with your own council or adviser before posting anything about a patient.
Who should post, the centre or a doctor?
Either, but a post that mentions a doctor's name, qualification or consult needs the doctor's agreement and must match what the profession's rules allow. Check with your own council or adviser, and keep a record of approval.
Do we need paid promotion?
Not to begin. Organic posts for existing followers and past visitors cost nothing. Paid promotion is worth testing once the pages and booking route work, and platform advertising rules for health should be read first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.