Pulmonology clinics · Lead generation
Bring in the patient with a stubborn cough and the asthma patient who will return.
Lead generation for a chest clinic means putting the clinic in front of people whose cough, wheeze or breathlessness has outlasted the first remedy, and giving each of them an easy way to book. GullySales works on the symptom pages, the booking routes and the log that shows where each enquiry came from.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pulmonology clinics
Where it usually goes wrong, and what we would do.
“The enquiry starts as a symptom, not a specialty”
A worried relative types a cough that will not go away or breathless on stairs, not pulmonologist. Pages named after the symptom meet the person at the moment of worry, while a page headed Department of Pulmonology waits for a reader who has not yet arrived.
“A referral from a family doctor is a lead that needs a log”
A physician who sends a patient with a shadow on an X-ray expects to hear what happened. Without a name, a date and a note of the reply, the referral leaves no trace and the next one goes to a clinic that wrote back.
“The lung function lab is a reason to call”
Many patients will not book a chest consultation but will ring to ask about a breathing test. A clear page on spirometry, with who it suits and how to prepare, turns that call into a consultation the doctor can act on.
“Chronic patients are leads who already know you”
An asthma or COPD patient due for a review is a known contact. Counting only first-time callers hides the group that fills the diary through every pollution week, so the register belongs inside lead work.
What we do
What we deliver for pulmonology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Symptom landing pages
One page for each reason a person seeks a chest doctor, written for a reader in worry and reviewed by your doctor before it goes live.
Result: Each page ends in a booking route you answer.
A spirometry enquiry page
A plain page on the breathing test, what it feels like, who is asked to have it and how to book.
Result: Test enquiries reach the desk with the test already named.
A referral log for physicians
A register of which doctor sent which patient, with the date and a note when you replied.
Result: You can see which referring doctors have gone quiet.
A source field on every enquiry
The desk records whether the caller came from search, the Maps listing, a physician, a camp or a friend.
Result: Enquiries can be read by source, not guessed.
A review-due list for chronic patients
Asthma and COPD patients with their last review date, ready for a call or a message to those who agreed to hear from you.
Result: The desk knows whom to contact before a season turns.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these pulmonology clinics.
- Single-doctor chest and asthma clinics
- Pulmonology clinics with an in-house lung function lab
- Chest physicians who operate bronchoscopy at a hospital
- Allergy and asthma centres
- Sleep disorder and sleep apnoea clinics
- Pulmonary rehabilitation practices
- TB and chest diseases clinics
- Pulmonology departments in multi-speciality hospitals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which symptom should we build first?
Can we run ads for a chest clinic?
How do we avoid enquiries the clinic cannot take?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pulmonology clinics
Everything else we would do for you.
Closest to this: leads and follow-up
Also for pulmonology clinics
Or start from the overview: sales and marketing for pulmonology clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.