Pulmonology clinics · Healthcare
Be the chest doctor found when a cough passes a month, and kept for the seasons after.
A taxi driver in Delhi has coughed since Diwali. The smoke from the festival has gone, the winter fog has come, and the cough has stayed for five weeks.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A pulmonology clinic, also called a chest clinic, treats diseases of the lungs and airways such as asthma, COPD, long-lasting cough and tuberculosis. Marketing makes the clinic easy to find when a cough will not go away. Sales is the visit, the tests and the reviews the doctor advises. GullySales writes the symptom pages, the inhaler guide and a reminder list for patients who agreed to it.
The pharmacy's syrup did nothing, and so did a course of antibiotics from a neighbourhood doctor. The driver's daughter finally searches 'chest specialist near me' and 'cough for one month what to do', and rings the first clinic whose page mentions a breathing test.
A chest clinic lives on the patient who comes back. An asthma patient needs the inhaler technique checked, a COPD patient needs a review before every winter, and a person treated for tuberculosis has to finish the course. Most of these people feel better long before the doctor wants them to stop coming.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How pulmonology clinics are chosen.
A first-time patient with a cough, breathlessness or wheeze starts with a family physician or a pharmacist. When the problem does not settle, the family asks a relative, checks Google and picks a chest physician with a clear clinic page, a stated lung function test and a convenient evening hour.
Long-term patients choose differently. An asthma or COPD patient looks for a doctor who explains the inhaler, who is reachable when a flare begins and who does not make every visit feel like a first one. Pollution season, the monsoon and winter send the same patients back, and a reminder that arrives before the season matters.
Hospitals and occupational health doctors refer the complicated patients, such as those needing bronchoscopy, a sleep study or a CT-guided procedure. Those choices rest on the physician's reputation, the hospital's equipment and how quickly a slot is given.
The problem
What usually goes wrong for pulmonology clinics.
What owners tell us on the first call, in their words.
“Patients arrive after months of cough and several rounds of antibiotics”
A general doctor saw them first and did not suspect asthma or a lung condition. By the time they reach the chest clinic they are tired and sceptical.
“Asthma patients stop the day they feel well”
They drop the preventer inhaler, a flare arrives in the cold season, and they go to an emergency room rather than back to the clinic.
“Nobody explains what a breathing test is or why it is needed”
Patients arrive expecting a tablet, and some refuse the spirometry that would have shown what is wrong.
“TB patients stop treatment as soon as the cough eases”
Who has missed a pharmacy pick-up is tracked in one nurse's notebook, if at all.
“The clinic is full in pollution weeks and quiet the rest of the year”
Pages and messages read the same in both, and neither prepares for the first cold nights.
“Referring physicians send complicated cases to the hospital's chest department”
The clinic's profile says only chest specialist, so they do not know it does bronchoscopy, sleep studies or pulmonary rehabilitation.
What we do
What we do for pulmonology clinics.
Everything included for pulmonology clinics.
A page for each symptom and each test
Cough for a month, breathlessness on stairs, wheeze at night and spirometry, each reviewed by your doctor and ending with how to book a first visit.
An inhaler video and a take-home card
A short video made in your clinic by your nurse or doctor showing each device in use, with a printed card in the family's language.
A register of asthma and COPD patients with their last review date
A WhatsApp message or call before the cold season and the monsoon goes to those on the register who agreed to it.
A list of patients on TB treatment and their next collection
A check call when a pick-up is missed, with notification and national programme rules left to your doctor and the health authority.
A one-page note for referring doctors
Your tests and procedures, the hospital where bronchoscopy is done and how to refer a patient.
A Business Profile that shows the lung function lab
The doctor, the lab, timings and photographs, with a polite review request after a visit.
How the result is measured
- Enquiries by source and by symptom
- Calls and WhatsApp messages answered, and how fast
- First consultations booked from enquiries
- Spirometry and other tests done against tests advised
- Chronic patients who attended a review before the season
- Reviews received and replied to
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for pulmonology clinics
Each has its own page: what it involves for pulmonology clinics, what you get, and what it is measured on.
- Lead generationBring in the patient with a stubborn cough and the asthma patient who will return.
- SEOBe the page a worried family reads when a cough has run past a month.
- Local SEOShow up on the map when someone nearby searches for a chest doctor.
- Social media marketingPost what a family needs to know about breathing, and leave the scare to others.
- Content marketingWrite the plain explanations a worried family looks for before booking a chest doctor.
- Buyer personasWrite down who decides: the patient, the parent, the adult child or the physician.
- CRMKeep one list of who is due a review, a test or a collection, held by a named person.
- Follow-up systemsBring the asthma and COPD patient back before the season, and the TB patient back on time.
- WhatsApp marketingAnswer the family on the app they already use, and keep the messages worth reading.
- Digital marketingPut the effort where a patient with a long cough actually looks, and drop the rest.
- WebsiteBuild a clinic site that tells a worried family what you test and how to book.
Worth a page and a campaign of their own
Asthma in adults and children · COPD and long-term smokers · A cough that has lasted more than three weeks · Lung function tests, spirometry and a six-minute walk · Tuberculosis diagnosis and treatment support · Bronchoscopy and pleural procedures · Interstitial lung disease follow-up · Sleep apnoea and snoring evaluation · Post-infection breathlessness and pulmonary rehabilitation
Priority campaigns
Campaigns for what pulmonology clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Before the smoke and fog arrive
A page and WhatsApp message to existing asthma and COPD patients in the weeks before pollution season, offering a review and a spirometry slot.
Cough for more than three weeks
Search ads and a page that tell people a cough this long needs a doctor's attention, written to help them book and not to scare them.
World COPD Day and World Asthma Day
A talk at a housing society or a transport union, with a breathing questionnaire and a note on when to see a specialist. No offers on procedures.
Dust, fumes and cotton on the shop floor
A talk and a leaflet for factories, aimed at the plant doctor and the HR head, on which symptoms need a chest check.
Support for smokers who want to stop
A page and a counselling appointment, with an honest account of what the clinic can and cannot do.
Beyond search
Where we reach buyers of pulmonology clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
General practitioners and physicians
They see the first cough. A note on when to refer, and a report back with the patient's consent, tells them what you take.
Paediatricians
Children with recurrent wheeze or night cough are referred for asthma review. State the age you see and the days you sit.
Radiology and pathology labs
An X-ray or CT with an unclear shadow sends the patient looking for a chest doctor. A leaflet with your number can sit at the lab counter, if the lab agrees.
Company doctors and occupational health centres
Factories and mills hold medical camps and see dust-related complaints. A short introduction tells the plant doctor where a worker with a persistent cough can be sent.
Yoga teachers and gyms
A student who cannot hold a pose because of breathlessness may mention it to the instructor before any doctor. An information card for instructors says when to suggest a check.
Who it is for
This is written for these pulmonology clinics.
- Single-doctor chest and asthma clinics
- Pulmonology clinics with an in-house lung function lab
- Chest physicians who operate bronchoscopy at a hospital
- Allergy and asthma centres
- Sleep disorder and sleep apnoea clinics
- Pulmonary rehabilitation practices
- TB and chest diseases clinics
- Pulmonology departments in multi-speciality hospitals
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for pulmonology clinics
- 1
Look at who stays after a year
We check when patients reach you, how many are still with you after a year, how the lung function lab is used and where referrals come from.
- 2
Settle the wording with your adviser
Pages, awareness material and ads are worded with you and your adviser, with a clear line on what is left out about cure or outcomes.
- 3
Set up the clinic number, saved replies and the chronic register
The register holds each asthma and COPD patient with the next review date.
- 4
Write the pages, the inhaler video and the profile
Symptom and test pages for your doctor to review, an inhaler video, and a complete Maps listing.
- 5
Take it to the people who send patients
Notes for physicians and paediatricians, plant doctor talks and reminders for patients who agreed to hear from you.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions pulmonology clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a chest clinic advertise treatment for asthma or TB?
How do we keep asthma patients on treatment?
Is it right to run ads about pollution and breathing?
Can we collect patient numbers for reminders?
Do we need a separate page for sleep apnoea?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.